Google threatens to remove inactive business listings

Posted on June 10, 2015

 

Global search phenomenon Google has announced that it may begin to “unverify” business listings that are no longer active.

Google’s My Business accounts have long proved to be very useful in raising awareness and generating custom for many businesses across the globe, and have helped some of them in terms of their internet marketing strategies. However, the search company is now going to actively seek to update these listings and remove lapsed businesses.

Companies at risk of being removed or unverified are those that have not logged into their account for the last six months, but it is believed that this criterion is not going to be too cutthroat. The search giant will attempt to contact those companies that have been inactive for the six month period and will await a response. It will be those who do not respond that will face the proverbial axe.

A representative of the California-based firm informed the public of these intentions with a posting on the Google and Your Business Help Forum, together with an explanation of how it plans to verify business listings and the criteria it will use in these actions.

The statement explains the reasoning behind this latest move as an effort to provide its users with the best possible experience when searching for a local business listing.

It is unknown when the company will begin regulating these listings, but it has advised businesses to keep an eye out for emails relating to these services.

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