Google takes the lead for UK search

Posted on June 21, 2012

 

For the third month in a row, Google takes the lead for UK search. Although the popularity of social media sites like Twitter and Facebook is increasing, Google is still ahead when it comes to searching for information in the UK. Data also shows that the number of searches made is increasing.

The latest figures released by Experian Marketing Services show that Google’s share of the search market in the UK grew in May for the third month in a row. Almost 91 percent of all UK searches are made using Google. During May 2012, 2.3 billion visits were made by users in the UK to search engines. That’s 82 million visits more than in 2010.

Google sites represented 91.17 percent of all UK searches which were conducted May 2012, a 0.15 percent increase on April 2012. In comparison to May 2011, Google’s market share of the searches increased by 0.65 percent.

The figures were surprising for some, as Microsoft had been running a huge campaign for Internet Explorer, which focused on Bing. However, the latest results released by Experian Marketing Services show that the number of searches fell for Microsoft, Ask and Yahoo, with Ask sites suffering the worst of the losses.

Although Google features heavily in a company’s SEO campaign, it is crucial to target the segment of your audience which work with some of the other search engines. Businesses all over the UK from Ellesmere Port to Evesham have an online presence, using various search engines.

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