Google reaches agreement with France

Posted on February 10, 2013

 

Following months of wrangling with the French government, Google has reached agreement that will see the search engine outfit display news links to French papers.

Local news sites in the country had demanded that Google pay in order to display ads next to their links. With threats of tax from the Gallic Republic, the search engine giant threatened to pull its indexing of all French titles.

After two months of negotiations though, a deal has finally be struck, with many other countries likely to look to broker similar deals. Those responsible for search engine optimisation in newspapers and businesses in general should also take notice.

Under the terms of the deal, 60million euro (£52m), will be provided by the US firm to help media firms in France improve their internet operations. Google will also give reduced fee access to advertising platforms, which could raise a few eyebrows in the SEO world.

Writing on Google’s blog, the firm’s chairman Eric Schmidt said:

“These agreements show that through business and technology partnerships we can help stimulate digital innovation for the benefit of consumers, our partners and the wider web.”

In other news, Schmidt has also hit the headlines for his writing. In his new book, The New Digital Age, he apparently calls out China as:

“…the world’s most active and enthusiastic filterer of information…”

A review in the Wall St Journal goes as far as saying that in the book, Schmidt has branded the country as a menace to the internet, reportedly claiming that the nation’s actions promote cyber-crime in order to gain economic and political advantages.

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