Google launches streamlined ‘cold storage’ solution

Posted on March 16, 2015


Search firm Google is making a new tool available to businesses, which is designed to allow them to easily back up and view their online data.

The new product, Google Cloud Storage Nearline, means that companies can store information and files that do not need to be regularly accessed, all for $0.01 per gigabyte.

This type of arrangement is called ‘cold storage’, and while other online-oriented firms like Amazon already have such tools on the market, Google’s unique selling point comes from how swiftly users can retrieve the content when needed.

For instance, clients using Amazon Glacier may reportedly be waiting a number of hours to access data that has been placed in cold storage, whereas Google has claimed that Nearline users can retrieve the information in around three seconds.

If true, this may make the search engine’s service much more efficient for its users, whether they are companies that need to back up lots of files and pictures or agencies that specialise in web design from Liverpool to London.

Cold storage options mean that businesses are able to keep a lot more data than they normally would, so that there is no need to delete important information. Normally, storage companies will have two types of systems, nearline and offline. However, Google Nearline operates within the same system at the backend, which negates the usual problems and expense that comes with moving data from one to the other.

While reportedly unusual for such a storage solution, it is this that Google hopes will help it to offer a more streamlined service.

When he’s not editing web copy and news articles at work, Web Content Editor Tom sates his love for the written word by losing himself in a good book.
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