Google data indicates stabilisation of mobile ad sales

Posted on April 25, 2013

 

Despite a decrease in the average price of Google ads, the figures for the first three months of the year indicate earnings of $3.3bn. The data indicates that users are starting to pay more for ads to mobile devices, like tablets and smartphones. This means that the recent decline in average ad prices is stabilising.

Income from Google ads on mobile devices has been far less than the revenue from ads displayed on desktops or laptops. The previous six quarters have all shown a drop in the average price for mobile ads, including the first quarter of this year. However, the latest drop was only four per cent, while the first three months of last year indicated a drop of 12 per cent. Following the release of this latest data, the stock value of Google increased. The performance of digital commerce can be monitored using Google data, especially as the company has the largest network for advertising on the internet and now has a huge presence in the mobile market. Google can affect the fortunes of millions of businesses, especially for those involved in an internet marketing campaign.

Google faces competition from Facebook, with some being concerned that the popularity of the social networking site would become an influence in the advertising world. However, it launched Google Plus and now has the success of Android, the most widely used software on mobile devices. The US mobile search market is dominated by Google, with a 93 per cent share.

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