Google ahead of the competition for US mobile ads

Posted on September 12, 2012


Google has raced ahead of the competition in the US mobile ads sector, according to brand new data provided by eMarketer. The figures also indicate that Apple is more than likely to remain behind companies like Pandora and Twitter when it comes to mobile ads. In 2011, the market for mobile advertising had a value of $1.4 billion and is expected to increase to $2.6 billion this year, rising to $4.4 billion in 2013. The following year is expected to see a yield of $6.6 billion.

This year, Google is expected to earn $1.4bn of the total yield, twice the amount of last year. By 2014, Google is expected to have a 54.1 per cent share of the US mobile ads market, with revenues of $3.6bn. As Google expands its share of the market for mobile advertising, SEO sales jobs may increase as companies work on the search engine optimisation of their business website.
Most of Google’s customers for mobile ads are in the US, with a total of around one million customers globally. According to the manager of Google’s global mobile sales and strategy, Jason Spero in an interview with the Wall Street Journal:

“We’re seeing mobile and tablets drive strong results for advertisers in both brand building and direct response, and this is accelerating as marketers get more sophisticated in engaging the mobile user.”

Facebook is also competing for its share of the mobile ads market, predicted to gain revenues of $72.7 million in 2012 and by 2014 taking $629 million.


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