Getting visual for SEO benefit

Posted on October 14, 2014


A well-planned SEO campaign, for any kind of industry, is likely to have certain commonalities: visual and video content. It is no secret that an SEO strategy needs to incorporate social media but few are aware of what is required to ensure an SEO strategy is successful. Video and visual media are fast becoming essential to success and the best SEO management companies know this.

Blogs contributed by industry stars are a solid foundation, but online users are increasingly being attracted to a site’s visual content, which enhances a well written blog. The written word can really jump out to new visitors when enhanced with visual content to entice them to the site. Marketing managers will often attempt to add images to a blog, making it more shareable via social media sites.

The inclusion of well-chosen visual content has numerous benefits. Initially, it is something that engages a website visitor and often it’s something that can be shared. An online marketer needs to establish which image works best. Some carefully selected videos or images can help a blog post go viral. As such, optimised visual and video content is crucial in any SEO campaign.

To enhance video and visual content, there are some things that really work. Firstly, it’s vital that images used add value and don’t look like an afterthought. The image should be named appropriately and a high quality one should be used amongst stock.

Video content should be treated in a similar fashion, but a longer term strategy for videos might be prudent. Make the decision about when and where the videos will be posted and ensure it has a short description, carries the correct title and uses keywords to draw in the target website visitors.

Ensure the content is kept up to date, and split content between the main website and posts made on other sites. Longer videos need to be broken up into shorter sections and shared.

Like traditional written content, success with visual and video content comes from keeping it interesting and not letting it get stale.

Content Team Leader at Engage Web
John works for Engage Web as a Content Team Leader and regularly contributes to the website and programmes of his beloved Chester F.C.
John Murray
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