Four ways in which news can boost your business website

Posted on October 1, 2012


Many websites these days feature a news section. Even if you’ve never thought of your business as being a source of news, there can be great benefits from including news articles:

1. Sparking interest in new products. If you’ve got a new product or range being launched, a news article can be ideal for generating interest. News writing tends to be punchy and to the point, and this can work well alongside your other marketing activities. If you’ve never written news before, a news content provider can help by supplying news in the correct format

2. Keeping your website up to date. For search engines and customers alike, it’s important that your website is kept updated. New content helps with your search engine rankings, while anyone finding your site can see at a glance that your company’s active – very important when so many websites have a stagnant appearance

3. Building up communication with customers. News content shows that your company wants to communicate with customers, whether you’re writing about new products, company developments, new ideas or industry news. News helps build up your reputation and helps give your company more of a human face

4. Helping improve your links. News content is good for travelling – you can post links to your news from places like social media sites and, if the news catches the eye of your readers, they may pass it on in turn. You may also find that other websites pick up your news, especially if you’re able to get new information out there as quickly as possible

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