Finding the time to read is very important in life. Reading allows you to expand your vocabulary, absorb the viewpoints and styles of others and to educate yourself on a great many things.
When you’re in the business of writing content for websites, reading becomes even more important. You can’t expect to write quality, engrossing content if you haven’t taken the time to read what others have written. Without reading other websites, blogs, articles and magazines your own writing style won’t grow or change.
You should allow yourself time to read websites, especially the websites of your competitors, at least once a week (though preferably more) if you are to improve your own writing and your knowledge of your industry. If you do not do this, you’ll simply be rewriting the same information over and over, without growing and expanding your knowledge of writing abilities.
Of course, if finding the time to write on your own website, let alone read the websites of others, is to difficult when you’re busy running your own business, you can always enlist the help of a professional copywriting company to handle your content for you.