Facebook moves the goalposts on username eligibility for pages

Posted on June 29, 2009


If you’ve been monitoring the progress on Facebook and the fact that it now offers people their own ‘vanity URLs’ or search engine friendly usernames, you’re probably aware that they also offer them for fan pages. However, Facebook had restrictions on the fan pages until recently, that demanded a fan page have over 1,000 fans and have been created before May 31st.

The terms on Facebook’s website read:

Your Facebook Page must meet two requirements: it must have been live on Facebook prior to the May 31, 2009 cut-off date and have had a minimum 1,000 fans at that time.

If you didn’t have 1,000 fans you need not worry, because this weekend Facebook opened up the usernames for fan pages for pages that had just 25 members, or at least that’s what they said they would do. Anyone looking to claim a username for their fan page today will have seen that they’ve moved the goalposts again, and Facebook is now offering vanity urls for  fan pages that have over 100 fans.

This limitation is temporary. All Pages created after May 31, 2009 or that had less than 1,000 fans on that day will be eligible to claim usernames on Sunday, June 28, 2009 if they have more than 100 fans.

I wonder what prompted Facebook to change its mind at the last minute? This now sparks a scramble for Facebook fan pages to amass more than 100 fans in order to get their search engine friendly URLs.

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