Facebook makes strides into the office space

Posted on January 16, 2015

 

Instead of having to hide their social media use while at work, many employees may soon find online networking essential to their role.

That is the hope of Facebook, which is trialling a new sort of news feed for corporate use. Facebook at Work, the platform in question, has been designed to facilitate workplace communication.

In a move that will see it competing against the likes of Microsoft and Google, as well as some emerging startups, the social service will allow for employees to see the groups, events, messages, and statuses that they have come to expect from Facebook, but solely on tailored news feeds for corporate use.

It is believed that by doing so, businesses could potentially streamline the way that their teams operate, while also making savings in the workplace due to increased efficiency.

According to the Financial Times, the social networking giant has been working on the design of Facebook at Work for some time, with TechCrunch purporting that the platform may have evolved out of the firm’s London office, after seeing how its own staff members used Facebook to carry out their roles.

Facebook at Work is to be helmed by Lars Rasmussen, the social site’s director of engineering. He made his way to the company from Google, where he was in charge of developing a similar product called Google Wave. However, it was dropped in 2010 after only a year, due to a low uptake.

However, the timing may now be right for such tools, with research company Gartner predicting that $344bn (£226.2bn) will be spent on ‘enterprise software’ during 2015.

When he’s not editing web copy and news articles at work, Web Content Editor Tom sates his love for the written word by losing himself in a good book.
Latest posts by Tom Evans (see all)
Call Now Button
>

Who Engage Web has helped:

Ice Lolly Minuteman Press BUNZLGS1 UK The Underfloor Heating Store West Cheshire Athletic Club Thomas Cook MWB Business ExchangeWeb Media 360 D2 Architects Beacon Financial Training Steely ProductsBurlydam Garden Centre Asentiv BodyHQ Clever Vine Endeavour Mortgages Pro Networks Comm-Tech Wickers World Ascot Mortgages Top Teks
TEL: 0345 621 4321