Facebook launches long-awaited search tool

Posted on January 25, 2013


Following months of anticipation, Facebook has finally revealed its search tool.

Named Graph Search, the social networking outfit is eager to distance itself from rivalling web search engines though, with Zuckerberg stating:

“We’re not indexing the web.”

That said, Graph’s inclusion of Microsoft’s Bing ads and results to pad out query returns will raise some eyebrows. In essence though, the tool is more to provide users the ability to thoroughly search their friends shared content.

The move will also have online marketers thinking about their SEO approach to the product, as it could mean huge things for UK businesses from Liverpool to London. Certainly firms will have to ensure their pages are optimised, and Facebook has already offered plenty of advice to help with this.

However, it still proffers the possibility that an entirely new dimension in search engine optimisation will be required in the future. For now though, its carry on as you are.

Talking at the launch of the product, the firm explained:

“The search bar first returns the top search suggestions, including people, Pages, apps, places, groups, and suggested searches.

“These search suggestions take people to a unique results page.

“The results returned are based on factors that include information that has been shared by your business and the connections of the person searching.”

This all sounds very much like a call to action for businesses to make sure their presence is relevant on the site. More than this though, it ups the pressure on making sure that content is shared in order to appear in the Graph results.

Essentially then, it’s link-building in a different sphere.

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