Facebook judges users’ worth

Posted on February 2, 2015


The latest financial report from social giant Facebook has revealed a number of interesting details about the firm’s operations.

From which features are doing well to plans for the future, there are a number of points that are important for customers, investors and internet marketing specialists alike. Therefore, let’s take a look at a few of the more interesting ones:

No peak in sight

Despite some predictions that Facebook may soon plateau or even start to decline, this does not appear to be the case. According to Mark Zuckerberg, the social network’s founder and chief executive, the time that people spent on the platform actually increased by 10% over Q4, when compared to the same period last year.

The numbers of daily and monthly active users had also increased, to 890 million (up 18%) and 1.39 billion (up 13%) respectively.

Mobile is fuelling growth

The figures also found that handheld devices were still driving Facebook’s business forward, with around 85% of the platform’s total user base interacting through a mobile.

With the Q4 results showing that there were 1.19 billion monthly users using handhelds over that period, this was also a significant driver for the company’s revenues. It also shows the importance of having webdesign specialists create mobile-integrated sites for businesses, if they wish to link to social media.

A person’s worth

According to Facebook’s report, Europeans were the second most valuable users for the company, being worth $3.45 (£2.30) each over Q4. Meanwhile, North Americans had a value of $9 (£5.97) and people in the Asia-Pacific region were adding $1.27 (84p) each to Facebook’s coffers. Users in the emerging markets of Africa and Latin America brought in 94 cents (62 pence), although this is expected to rise with increasing connectivity in such countries.

When he’s not editing web copy and news articles at work, Web Content Editor Tom sates his love for the written word by losing himself in a good book.
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