Facebook collaborating on secret smartwatch tests

Posted on March 9, 2015

 

It has recently been reported that a number of companies have been covertly working on the Apple Watch programme to develop compatible apps.

Of the firms participating in the scheme, Bloomberg identified social media giant Facebook, as well as automobile manufacturer BMW and airline holding company United Continental Holdings.

Apple has reportedly been working on the launch of its smartwatch for some time, but it recently came to light that the companies have been visiting its Cupertino headquarters in California to work on the development of apps. Along with testing the mobile device, it is believed that the software that has been fine-tuned will be debuted alongside the watch in April.

Such practices may make sense for the brand, as it would mean that compatible services are immediately available for the product upon release, while having tested and validated features would help to cement its reputation as a reliable tool. This would especially be the case with Facebook, as many may be tempted to use the smartwatch to access familiar apps.

However, it is not yet known what the social platform’s app for the wearable device will feature, or whether Facebook’s traditional news feed will have to be adapted for a much smaller screen. This is due to the development having taken place in secrecy, with a number of security protocols having been enacted.

To maintain privacy, the internet was blocked from the development space, as well as phones, while the Apple Watch’s source code was not allowed to leave the building. In fact, even pens and paper were banned from being brought in.

When he’s not editing web copy and news articles at work, Web Content Editor Tom sates his love for the written word by losing himself in a good book.
Latest posts by Tom Evans (see all)
Call Now Button
>

Who Engage Web has helped:

Ice Lolly Minuteman Press BUNZLGS1 UK The Underfloor Heating Store West Cheshire Athletic Club Thomas Cook MWB Business ExchangeWeb Media 360 D2 Architects Beacon Financial Training Steely ProductsBurlydam Garden Centre Asentiv BodyHQ Clever Vine Endeavour Mortgages Pro Networks Comm-Tech Wickers World Ascot Mortgages Top Teks
TEL: 0345 621 4321