A town initially founded as part of a project to connect three of Britain’s rivers, the economy of Ellesmere Port has gradually moved away from the industrial past of the waterways, with the location now embracing a diversity of sectors, many of which use internet marketing as part of their repertoire.
For people outside of this Cheshire town, it’s perhaps most notable for being home to the huge Cheshire Oaks Designer Village and Coliseum Leisure Park. Ever since the site was opened in 1995, it has attracted visitors from across the region and put retail, dining and entertainment at the forefront of the town’s appeal, but by no means do business opportunities in the town end there. Residents will know of the Port’s proud motoring heritage and links to automotive giant Vauxhall, the tourism and museum sector featuring aquariums and celebrations of the town’s role in Britain’s canals, and even a sporting background in the likes of basketball, speedway, athletics and semi-professional football.
An online region
All in all, it’s a bustling environment for business, so it’s not surprising that so many local organisations are looking to stand out from the pack. At Engage Web, we’re proud to be part of this community, and are delighted that so many businesses here recognise the value of internet marketing. Ellesmere Port is at the centre of a triangle where the history and financial significance of Chester, the beauty and agriculture of North Wales, and the culture and vivacity of Liverpool and wider Merseyside meet, all of which gives some idea of the variety of sectors we assist.
What’s more, the North West has always been quick to embrace the internet, with Liverpool in particular being a big player in the past, present and future of the digital world, and surveys regularly show residents from the region to be among the quickest to head online in Britain.
What’s meant by “internet marketing”?
It’s a board church of services, but with internet marketing, Ellesmere Port business people can go beyond simply having on “online presence” and enjoy a website that is constantly evolving and attracting not only plenty of leads, but the right kind of leads too.
Under the internet marketing umbrella come services like search engine optimisation (SEO), which involves researching the words and phrases your target audience is searching for and helping your site rank for them in Google and other search engines. Tying in with SEO are content development (where blogs and web copy are written with both search engines and users in mind) and web design (since Google always favours well-designed and high-performing websites). Pay-per-click (PPC) is another internet marketing option that can be used instead of or in combination with SEO, while social media and video marketing shouldn’t be ignored by businesses hoping to capitalise on the immediacy and visual nature of today’s internet.
Want to learn more?
Internet marketing is a priceless tool, but it’s a fast-changing one too. Keeping track of what the best practices are is time-consuming in itself, let alone putting them into action.
At Engage Web, we help Ellesmere Port companies to find more business by letting them concentrate on what they do best while we use our expertise to take care of their internet marketing. To find out more about what we can do for your business, whether you’re looking to set up a website from scratch or get more out of an existing one, get in touch with us today. We’d love to hear from you.