eHow reacts to Panda rumours with a bang

Posted on April 20, 2011

 

eHow owner Demand Media has reacted to rumours of the impact of the Google Panda Update with a forthright statement, released earlier this week. The owner of the how-to article website, which reportedly lost 66% of its visibility in the search engines, emphasised that the algorithm change had resulted in only a small traffic loss.

The site’s loss in visibility was estimated by SEO analysis company SISTRIX, which had kept a close eye on eHow’s progress between the US and international algorithm updates. The company’s analysis also showed that the international roll-out of the update had a gentler impact on sites in general than the US version.

In a tersely-worded statement to its investors, Demand noted that although eHow’s page views were down after the Google update, the company expected a growth in the year-over-year page views across its content and media holdings.

Demand Media’s reaction is perhaps an indication of how wide-spread the impact of search engine optimisation can be. In issuing a statement on the issue, the company appears to be acknowledging that loss of visibility in the search engines would concern its shareholders, or simply eHow’s standing on the internet.

The company’s reaction highlights the importance of search engine optimisation for online business, and the impact every algorithm update can have on a site’s SEO. As entire SEO careers could be taken up with predicting algorithm changes, the best a company can do is react, and react swiftly. The changes occurring on eHow will certainly be of interest to watching SEO gurus.

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