Effective titles and article writing

Posted on February 19, 2010

 

An effective title is simply an efficient one in the world of search engine optimisation. It doesn’t need a flourish or a journalistic pun. It simply communicates what an article is concerned with. It is not too long, nor too convoluted.

The kind of title which is used by SEO copywriting services will probably contain relevant keywords. It is thought that Google can be influenced by the positioning of keywords in a title. Some people maintain that the further left the keyword is the more effective it will prove. However, it is always important to prioritise meaning when it comes to titles. If users suspect keyword stuffing in titles of successive articles they may be turned off.

The imperative to consider the needs and wants of users is a major part of SEO activities. When it comes to titles, many users will want to see a title which is straightforward. This way, if the topic is of little interest to them they can skip to another article. It is a commonplace that users of the net do not have the patience of conventional magazine readers. They do not wish to waste their time by having to search for things in blocks of text.

Titles can be a tricky skill to master. Some article writers begin with a title to start their creative engine going. Others leave the title until they know what an article is all about. It can be best to have an initial title to give direction to an article. If it needs to be altered later that should not be a problem.

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