Twitter for Business Marketing – Diploma Course


Time to complete: 120-150 hours

Pages: 187 | Words: 37,000

Twitter Course Details

Do you want to be able to use Twitter for business, and to pick up new clients and customers via your Twitter account?

At Engage Web we manage Twitter accounts for our clients, but we know some people like to do things for themselves and maintain control over their own social media profile. That’s why we have created an extensive Twitter for Business Marketing Diploma Course, so you can learn everything you need to know about Twitter in order to run your own campaign.

This course features modules on setting up a Twitter account, branding it, growing followers, engaging with followers and turning those followers into business.

Tutor support

Through Engage Web’s online training arm, The Online Learning Academy, you’ll be able to work through this course at your own pace and receive support from our trainers via email. The course features many practical exercises, and an end-of-course assessment which is marked by the trainers.

Step-by-step examples and guides

By completing this course you’ll learn everything you need to know about Twitter, and how to make a success of Twitter for your business marketing.

You will:

  • Learn how to create your Twitter profile
  • Learn how you connect your profile to Facebook and LinkedIn
  • Learn ways to connect your profile with your website, and how to publish content automatically from your website to Twitter
  • Learn how to use hashtags for marketing, and devise a strategy for using them (and learn when NOT to use them)
  • Learn different techniques for increasing your followers
  • Learn different techniques for engaging with your followers, and how to craft engaging tweets
  • Learn how to develop strategies for lead generation
  • Learn about Twitter Ads and Sponsored tweets
  • Learn how to use TweetDeck, and different ways to automate Twitter
  • Learn about Klout, how to connect it with your Twitter account and how to increase your score as an influencer
  • Learn about Twitter Analytics and how to use it to improve your tweets
  • Learn about using the Twitter App

Modules

Introduction
MODULE 1 – Twitter Basics
MODULE 2 – Interacting with others
MODULE 3 – Increase your followers
MODULE 4 – Techniques for lead generation
MODULE 5 – Twitter Ads
MODULE 6 – TweetDeck/Automating Twitter
MODULE 7 – Using Klout for Twitter
MODULE 8 – Twitter Analytics
MODULE 9 – Twitter App
MODULE 10 – Managing your daily Twitter workflow
End of Diploma Course Assessment

Course Syllabus

  • Introduction
    • What is Twitter?
    • Why is Twitter so important?
  • How to use this Course
  • MODULE 1 – Twitter Basics
    • What’s in a name?
    • Choosing a profile pic
    • Creating a profile
    • Your profile summary
    • Your first tweet
    • Following other users
    • Some important settings
    • Connecting Twitter to other Social Networks
      • Facebook
      • LinkedIn
    • Rules – what you can and can’t do on Twitter
    • MODULE 1 Exercise
  • MODULE 2 – Interacting with others
    • Notifications
    • Replying to a tweet
    • Sending a Direct Message
    • Hashtags
    • When hashtags go wrong…
    • Parody accounts
    • MODULE 2 Exercise
  • MODULE 3 – Increase your followers
    • Engaging with followers
    • Crafting content
    • Running a competition on Twitter
    • Motivational quotes
    • Rules of engagement
    • Shortcuts to increasing followers
      • Pay for them
      • #TeamFollowBack
      • Follower Harvesting
    • MODULE 3 Exercise
  • MODULE 4 – Techniques for lead generation
    • Searching for potential customers
    • Using Twitter Cards
    • Strategies for Twitter Cards
    • The power of retweets
    • Why are links important in retweets?
    • Strategies for generating retweets
    • Tweet links
    • Using the Twitter widget for your website
    • Using paid Twitter accounts
    • MODULE 4 Exercise
  • MODULE 5 – Twitter Ads
    • Step 1 – Choose between a Promoted Account and a Promoted Tweet
    • Step 2 – Select your target
    • MODULE 5 Exercise
  • MODULE 6 – TweetDeck/Automating Twitter
    • Setting up TweetDeck
    • The basics
    • Scheduling a tweet
    • MODULE 6 Exercise
  • MODULE 7 – Using Klout for Twitter
    • What is Klout?
    • Before you sign up
    • Sign up for an account
    • Adding other social networks
    • Measuring your impact
    • Sharing content to Twitter from Klout
    • How to increase your Klout Score
    • MODULE 7 Exercise
  • MODULE 8 – Twitter Analytics
    • The Dashboard
    • Tips for Twitter Card analytics
    • MODULE 8 Exercise
  • MODULE 9 – Twitter App
    • The main screen
    • Composing a Tweet
    • Uploading a picture or video
    • Find People
    • Searching Twitter
    • Notifications
    • Direct Messages
    • The Me screen
    • Accounts
    • Edit Profile
    • Tracking your analytics using the app
    • MODULE 9 Exercise
  • MODULE 10 – Managing your daily Twitter workflow
    • Why do I need a Twitter workflow?
    • The components of a workflow
    • An example of a Twitter workflow
    • A word about Twitter lists
      • Ideas for Lists
    • Third party tools for Twitter productivity
    • Twitter and WordPress
    • Tracking Twitter with Google analytics
      • Step 1 – Create your Twitter objectives and website goals
      • Step 2 – Sign up for Analytics
      • Step 3 – Set up your tracking code
      • Step 4 – Set up your Google Analytics Goals
      • Step 4 – Understanding your reports
      • Step 5 – Data reports
    • MODULE 10 Exercise
  • Conclusion
  • End of Diploma Course Assessment

Darren Jamieson

Technical Director at Engage Web
Darren is Technical Director at Engage Web, as well as being a co-founder of the company. He takes a hands-on approach to SEO and web design, helped by more than 15 years’ experience in these fields.

We have worked with:

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TEL: 0345 621 4321