Don’t lose out because of poor content

Posted on January 12, 2011


Applying for jobs can be a soul destroying process, especially if you are repeatedly turned down without ever knowing why. One of the main reasons for not being considered for a position with a company is your Curriculum Vitae. If your CV is not easy to read or set out correctly, and is full of typing errors and spelling mistakes, it will be consigned to the recycle bin immediately. Out of thousands of applications for jobs, only the ones that contain a CV that is presentable and easy to read will be considered. The same can be applied to the website of a business. Visitors to a website will want to see web content and articles which are grammatically correct and easy to navigate, as well as having fresh content.

There are ways to ensure that visitors to your website will spend time there, reading the web copy and becoming familiar with your site, but there can be obstacles to prevent this from happening. If you don’t have a good understanding of English grammar or your first language isn’t English, you may struggle to construct grammatically correct web copy. Just like the employers scanning through the CVs, if a visitor is presented with poor copy they will move on to another website.

Article writing is a skill that requires time and patience, as well as knowledge. A professional content writer will proofread their work before submission, and if you outsource work to a reputable writing service you will know that all work is proofread again by a copy editor, adding value to your website.

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