Don’t keyword-stuff your content

Posted on March 17, 2009

 

Too many times now, we have seen clients who attempt to write their own content, but do it so badly that it is a complete waste.

One of the most common mistakes is to stuff your favourite keywords, the ones you really want to rank for, everywhere humanly possible within the articles – in the title, every other sentence and in the closing sentence.

The most likely result of this continued keyword-stuffing is the exact opposite to the true intention of your actions.  You are likely to get yourself penalised for those keywords and put off any potential customers at the same time.  Google, just like a human reader, recognises spammy content when it sees it.

Just write naturally.  Sometimes, this may even mean you write a whole article without even mentioning your favourite keywords, but that isn’t a bad thing either.  Keep it natural and keep it useful and valuable and good rankings will come your way.

Call Now Button
>

Who Engage Web has helped:

Ice Lolly Minuteman Press BUNZLGS1 UK The Underfloor Heating Store West Cheshire Athletic Club Thomas Cook MWB Business ExchangeWeb Media 360 D2 Architects Beacon Financial Training Steely ProductsBurlydam Garden Centre Asentiv BodyHQ Clever Vine Endeavour Mortgages Pro Networks Comm-Tech Wickers World Ascot Mortgages Top Teks
TEL: 0345 621 4321