Don’t forget CTAs in social content

Posted on July 17, 2010

 

One of the major reasons for site owners to engage in social media is to generate links. It’s the basic reason most site owners enter social media in the first place. If your activities on social media sites don’t benefit your search engine optimisation campaign, then half of your efforts are wasted.

Link building is never easy, and social media sites can prove troublesome to site owners who don’t know their workings. It’s not a case of simply approaching the site and asking for links, although hundreds of businesses have made this mistake. However, this doesn’t mean that you can’t ask for anything on social media sites. In fact, a call to action generally proves very effective in social media content.

The call to action in question is not the usual internet marketing CTA, which encourages readers to buy whatever product or service is being advertised. Instead, it’s a call for internet users to forward the content to their friends. This is part of what is needed for social media success, and ultimately SEO rewards. If your content stays where it’s put on a social media site, it isn’t achieving anything.

Getting content forwarded is a part of what makes social media campaigns useful for search engine optimisation. Forwarded content can seed your keywords and links all over the net. Many site owners overlook the need for a call to action in their social media content. Don’t let yours be the content that fails to perform. All you have to do is ask.

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