Don’t be sloppy with your web copy

Posted on October 3, 2010

 

sloppy copySo, your business has had an online presence for a while. You’re aware of what search engine optimisation is, and you may have even hired the services of an ethical SEO company to fine tune your presence on the web. You may even be publishing blogs on your website that have fresh relevant content to keep Google’s search spiders fat and happy, and there’s a good chance that you have cultivated some quality links from authoritative sites whilst you’re doing so. You may have even earned a place as a Google News Publisher, which is not as easy as you may think. There’s no doubt that you’ve been active on Facebook and Twitter, and have legions of fans and followers.

Obviously, this is all in the quest to attract people to your web site and drive your business forward. However, with all the buzz surrounding search engine optimisation, there’s a chance that you may have taken your eye off the ball with your web copy. Here at StuckOn, there have been plenty of occasions when, casting our beady eye on a potential customer’s web site, the first thing to leap out at us has been misspellings, typos and wonky punctuation and grammar. This can have a serious impact on your sales by deterring a proportion of your customers. You may imagine that the odd typo or misspelling would only deter the strictest grammar Nazi, but thinking that way does a disservice to your customers.

Your web copy should jump off the screen. It should be well written and target the correct keywords to increase your search engine rankings. It should also be clear and concise, enlightening your potential customers exactly about what you offer. It would be a shame to invest time and effort in attracting people to your website, only to fall at the last hurdle – this is where a reputable search engine optimisation company can help you avoid that.

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