For businesses large or small, life in the north of Wales presents its own unique set of challenges. Denbighshire businesses have to be on top of the latest techniques to engage their customers both on and off the web. Search engine optimisation can be a huge help in doing this.
Denbighshire, sitting at the north-east tip of Wales, is an area rich in history. Notably the oldest inhabited area of Wales, Denbighshire is home to Palaeolithic sites and age-old castles. There’s no doubt about Denbighshire’s beauty, but beautiful surroundings aren’t enough to draw interested customers on the Internet.
True Internet attraction comes from getting out there and grabbing attention. This means doing a lot more than simply posting a website. Denbighshire businesses can use a variety of techniques, including social media marketing and general advertising, but by far the best move is to centralise an online campaign using SEO.
Everyone needs general SEO
Businesses in Denbighshire are naturally interested in expanding their markets, and SEO is the perfect answer. Search engine optimisation is the main way businesses can establish themselves on the net, and ensure that they get enough traffic to grow.
Search engine optimisation works through grabbing the attention of the search engines, and keeping it. Unlike many other Internet marketing techniques, SEO aims to bring in returns in the long run. This means that the work done by a website optimisation company is essentially an investment in the long-term health of the business.
Maximise on local traffic
One of the best things about modern SEO is how refined the techniques are for local search engine optimisation. With an increased awareness of how important local traffic can be to a business, techniques are being developed all the time.
Local SEO differs slightly from regular optimisation in that its focus is naturally different. While mainstream SEO works to get a business on the map for general keywords for their industry, local optimisation has a more specific focus. The great news is that local search engine optimisation is in many ways easier than general website optimisation.
There are many tools SEO companies use to push local pages forward. Google’s local directories are one area that’s easy to concentrate on. Assembling reviews from customers and using smart geographical keyword placement are two more techniques that are commonly used.
Create a drawcard for surrounding areas
As an extension of the local possibilities for Denbighshire businesses, it’s a good idea to consider targeting the surrounding areas. With the county of Cheshire so close by, Denbighshire businesses have access to a number of markets. Smart businesses should be targeting customers from Chester, Ellesmere Port or even Liverpool.
This can be done by careful selection of local keywords and well-written content. Denbighshire businesses can use their locality as a foundation for a broader local campaign, creating listings in directories for nearby towns and counties. Content is another important aspect of boosting local attraction, and blog entries can be carefully crafted to include mentions of surrounding areas.