Engage Web November 2021 - Engage Web

How can I use Google Trends for content marketing?

Posted on November 30, 2021

Google Trends is a useful tool for both search engine optimisation (SEO) and content marketing, helping you find topics that are (more…)

Posted by John Murray

YouTube’s terms of service to change in January

Posted on November 29, 2021

YouTube has announced that its terms of service are going to be updated, with these changes officially coming into effect on (more…)

Posted by Jonathon Roberts

What can businesses learn from Twitter’s holiday trends report?

Posted on November 26, 2021

Twitter has released a report on the trends it’s found related to holiday shopping ahead of the festive season.

The social media site joined forces with (more…)

Posted by Emily Jones

Trainee Digital Marketing Executive – Kickstart Placement

Posted on November 25, 2021

Engage Web is hiring via the government Kickstart Scheme. This is a great opportunity for someone currently on Universal Credit to join a growing team, develop their skills and shape their future development. (more…)

Posted by Lianne Wilkinson

Google confirms best title tag length for SEO

Posted on November 24, 2021

In a recent Google SEO Office-hours hangout, a member of the audience asked John Mueller, a search advocate at Google, what the best title tag length for search engine optimisation (SEO) is, and whether the length of title tags would affect a (more…)

Posted by Jonathon Roberts

More SEO gaming from Boris Johnson?

Posted on November 23, 2021

Prime Minister Boris Johnson made headlines yesterday when he appeared to lose track of his notes when delivering a speech to the Confederation of British Industry and go off on a tangent about his recent visit to Peppa Pig World, but does this incident add weight to the theory that the PM uses (more…)

Posted by John Murray

Facebook to let users tweak their news feeds

Posted on November 22, 2021

A post on Facebook’s blog outlines the social media site’s plans to give users greater control of their news feed and the type of content that appears on it.

Last week, some Facebook users became able to select whether they want to see more or fewer posts from the friends, groups and pages they follow, as well as letting the site know what sort of topics they wanted to see updates on.

Facebook already offers tools to allow customisation of news feeds, but they are somewhat buried in the user settings and many are not aware of them. The post goes on to say that features like Favourites, Unfollow and Snooze will be made easier to access so that users are in control of what they see when they use Facebook.

The site says it will be rolling these features out to more users in the coming weeks.

What does this mean for businesses?

Over the years, some Facebook users have called for fewer news and company posts to appear in their feeds, and for it to return to its original format of simply displaying posts from friends in the chronological order they were posted. Such a move might cause concern to businesses using Facebook as part of a marketing campaign, but Facebook argues that users generally do not want this, pointing to a 2018 study that involved removing the ranking algorithms for a small number of users actually resulting in them using the platform less.

It’s worth noting that Facebook is also making plans to expand Topic Exclusion, where users can filter out content on subjects they would rather not see in their news feeds. This is all the more reason for marketers to avoid sensitive subjects like politics and tragedy, especially since Facebook says excluding “Tragedy and Conflict” is a 99% effective way to avoid seeing content of this nature.

It seems users are not crying out to limit their Facebook news feeds to posts from their friends, but they want to see content that has value to them and piques their interest. At Engage Web, we can help you provide the sort of engaging website and social media content users want to see, so why not have a chat with us to find out how we can help?

Posted by John Murray

Google to translate and rank websites in search results

Posted on November 19, 2021

Google has announced the release of Translated Results, which is set to affect six different languages.

Translated Results will see (more…)

Posted by Emily Jones
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