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Engage Web May 2021 - Engage Web

Make conversation with Google’s new LaMDA model

Posted on May 28, 2021

Google has recently highlighted its new artificial intelligence (AI) technology that can exchange dialogue around specific topics to eliminate (more…)

Posted by Lucy Cornelissen

Will Twitter Spaces kill off Clubhouse?

Posted on May 27, 2021

The recent upsurge of audio streaming has caused a rivalry between the upcoming live chat app Clubhouse, and the renowned social networking service Twitter.

Last year, Twitter (more…)

Posted by Lucy Cornelissen

What are keywords and why do you need them?

Posted on May 26, 2021

For many people entering the marketing world, search engine optimisation (SEO) can seem very confusing and overwhelming, but it can actually be very simple. SEO allows your content to be more visible to your particular target audience through using specific keywords that your audience would be (more…)

Posted by Lucy Cornelissen

Did a seismic Google algorithm update happen at the weekend?

Posted on May 25, 2021

On his Search Engine Roundtable blog, search marketing whizz Barry Schwartz writes that he detected an “off the charts” update to Google’s search algorithms on Saturday, May 22nd, while also noting his surprise that few in the search engine optimisation (SEO) community appeared to be (more…)

Posted by John Murray

Have you heard about Instagram’s first ever Creator Week?

Posted on May 24, 2021

Instagram is hosting its first specialised development program from June 8th to 10th in the US. The program will involve virtual sessions and tips aimed at (more…)

Posted by Lucy Cornelissen

Remarketing Ads: what are they and why should you run them?

Posted on May 24, 2021

If you’re considering running Facebook Ads, there’s one type of ad you should ensure you run above all else (more…)

Posted by Emily Jones

MUM knows best as Google announces new search technology

Posted on May 20, 2021

Google has unveiled its new Multitask Unified Model (MUM) technology to help the search engine interpret queries across a range of media, promising it will be “1,000 times more powerful” than its BERT algorithm, which was introduced (more…)

Posted by John Murray

What can I do for Learning at Work Week?

Posted on May 19, 2021

This week, Engage Web is joining many other workplaces nationwide in celebrating ‘Learning at Work Week’ in order to highlight the importance and benefits of (more…)

Posted by Lucy Cornelissen
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