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Engage Web April 2021 - Engage Web

What’s the sport social media boycott all about?

Posted on April 30, 2021

As of 3:00pm this afternoon, football and other sport clubs and organisations have pledged to avoid social media for the entire bank (more…)

Posted by John Murray

Twitter tests Professional Profiles for businesses

Posted on April 29, 2021

Social media giant Twitter is testing out a new feature called Professional Profiles, in which businesses will be able to access specific features and (more…)

Posted by Emily Jones

A look back at 10 years of Ed Balls Day

Posted on April 28, 2021

On this day in 2011, the then Labour MP Ed Balls entered Twitter infamy by tweeting his own name. The story goes that he was urged to search Twitter for a story about himself, but instead of entering his name as a search query, he tweeted it by mistake. His blooper remains on Twitter to (more…)

Posted by John Murray

Core Web Vitals? Not just yet, says Google

Posted on April 27, 2021

Earlier this year, we wrote a series of blogs about Google Core Web Vitals and its three main components – Cumulative Layout Shift (CLS), Largest Contentful Paint (LCP) and First Input Delay (FID) – with a nagging reminder in each that Google intends to make these metrics part of its ranking algorithm in (more…)

Posted by John Murray

What colour is your business?

Posted on April 26, 2021

Before we’re even old enough to acquire language, colours help us to make sense of the world and are a form of communication. No sooner can children talk than they are able to tell us what their favourite colours are, perhaps influenced by the (more…)

Posted by John Murray

Microsoft expands advertising platform

Posted on April 23, 2021

Tech giant Microsoft’s advertising platform, the Microsoft Audience Network, has announced several new features to benefit advertisers, along with its expansion into more countries.

Ability to import Facebook Ad campaigns

Similarly to the import feature available on Google Ads, Microsoft has confirmed that advertisers will be able to import their ad campaigns from Facebook. When launched (it’s currently undergoing beta testing), people will be able to import their campaigns that use a single-image format. To begin with, video ads and those using carousels won’t be supported.

While scheduling, demographics and locations will all be imported over into Microsoft Advertising, but people won’t be able to target their ads using interests or behaviours as they can do on Facebook. Instead, they will have the option of directing ads at their desired audiences using LinkedIn profile, in-market and affinity targeting, along with retargeting.

What’s the import process?

The process of importing Facebook Ad campaigns into the Microsoft Audience Network will work in a similar way to the importing process of Google Ads. Advertisers will have the option to choose Facebook from the import functionality and will then have to sign into their Facebook account.

Before the import takes place, advertisers will be able to update settings like budgets, bids and targeting. They can they choose to either conduct a single import or set up an import schedule. Per account, a total of 10,000 ad groups and campaigns can be imported from Facebook.

New video ad capabilities

Along with the Facebook importation feature, people will also be able to run video ads with Microsoft Advertising. These can be uploaded straight to the Microsoft platform and can be run on all sites on the Microsoft Audience Network, on both mobile and desktop devices.

The video ads can be no more than 120 seconds long, and all standard formats, such as MOV and MP4, will be accepted. Advertisers will also have the option to add new metrics to their reports to measure the ads’ performance, such as video views, video completion rate and average watch time per impression.

At present, video ads are undergoing pilot testing in the US, but Microsoft is set to open up beta testing soon.

Expansion of the Microsoft Audience Network

Currently, the network for advertising with Microsoft is only available in the UK and US, However, it’s been announced that it will soon be expanding into Australia, Canada and New Zealand, with testing also being conducted in Germany and France.

The expansion and new capabilities of Microsoft Advertising suggests that the tech giant is trying to entice more advertisers to use the network and establish itself among the likes of Google and Facebook as an online advertising powerhouse. If you’d like to have a chat about using online advertising for your business, talk to our team at Engage Web.

Posted by Emily Jones

DuckDuckGo privacy update to block Google feature

Posted on April 22, 2021

Search engine DuckDuckGo has announced its latest plans to one-up rival Google with a new privacy feature.

DuckDuckGo is (more…)

Posted by Emily Jones

What can we learn from #FreeCuthbert?

Posted on April 21, 2021

Last week, it was announced that Marks & Spencer had lodged a claim against discount supermarket Aldi over similarities between the (more…)

Posted by Emily Jones
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