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    Engage Web January 2021 - Engage Web

    What is Google’s SMITH algorithm?

    Posted on January 15, 2021

    About 10 years ago, Google went through a phase of naming its algorithm updates after animals. You might remember the Panda, Penguin and (more…)

    Posted by John Murray

    Google Core Web Vitals: What is Largest Contentful Paint (LCP)?

    Posted on January 14, 2021

    In the first of three blogs about Google Core Web Vitals and its three fundamental aspects, today we’re going to look at Largest Contentful Paint. (more…)

    Posted by Andrew Waterhouse

    Google launched subtopics last year without announcement

    Posted on January 13, 2021

    Google launched subtopics last year without announcement

    Last weekend, Google’s Danny Sullivan confirmed a ranking change had taken place in Google mid-November that was never officially announced.

    The change in question is the subtopics ranking feature. Back in October, Google touched upon subtopics during its Search On event and indicated its plans to roll out the feature, although it did not provide a specific date. The search giant said:

    “We’ve applied neural nets to understand subtopics around an interest, which helps deliver a greater diversity of content when you search for something broad.”

    Google gave the example of someone making a search for “home exercise equipment”. With the new feature, the search engine is now able to understand several relevant subtopics, like “budget equipment” or “small space ideas”, and provide the searcher with a wider variety of content.

    Sullivan also confirmed on Twitter that subtopics have no impact on the appearance of search results – they only “broaden the diversity of content”.

    From a user perspective, this change is one of many Google has been implementing over the past few months to enhance user experience, with subtopics helping out users by providing them with a wider range of relevant content.

    From a search engine optimisation (SEO) perspective, however, seeing as subtopics doesn’t change the look of Search and Google didn’t see fit to officially announce its rollout at the time of its launch, it isn’t a major change in the grand scheme of things. However, this change could explain any changes to rankings seen around the middle of November, and when making use of SEO, it’s advisable to keep up to date on all the latest changes to Google in order to implement an effective strategy.

    Here at Engage Web, we keep a sharp eye on all changes to Google Search that could have an impact on our clients’ rankings. If you’re interested in investing in an SEO strategy and boosting your online presence, give our team a call today.

    Posted by Emily Jones

    New iOS rollout set to disrupt Facebook ads

    Posted on January 12, 2021

    In the coming weeks, iOS 14 will be rolled out onto Apple devices – an update that will be throwing some curveballs in the way of (more…)

    Posted by Emily Jones

    How do you keep up online marketing while the world’s on fire?

    Posted on January 11, 2021

    The frightening events at the Capitol Building over the last few days have left the USA in one of the most difficult and sad times it has ever known, and that prompted some US marketers to take a step back during the (more…)

    Posted by John Murray

    WordPress named world’s most popular CMS

    Posted on January 8, 2021

    Newly released data has revealed that content management system (CMS) WordPress is now being utilised by a total of 39.5% of the world’s websites, and is the most popular CMS. (more…)

    Posted by Emily Jones

    How to post to your Google My Business account

    Posted on January 7, 2021

    Google My Business, or GMB, is a great tool that allows a profile of sorts about your company to appear on the right-hand side when people perform a (more…)

    Posted by Emily Jones

    Ask yourself these questions about your web design mock-ups

    Posted on January 6, 2021

    After a web designer has taken all your requirements, they will usually go away and create mock-ups to help visualise the look you are going for, often giving you several (more…)

    Posted by Andrew Waterhouse
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