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Engage Web December 2020 - Engage Web

Three of the most common Christmas spelling mistakes

Posted on December 29, 2020

December 25th may have been and gone, but it remains the season to be jolly. Since I’m an editor, the best way to make me jolly is to avoid some of the seasonal slipups and yuletide bloopers I’ve seen all too often over the years! Here are three (more…)

Posted by John Murray

Merry Christmas from Engage Web!

Posted on December 24, 2020

From all of our team at Engage Web, we’d like to wish our clients and friends a very Merry Christmas. (more…)

Posted by Emily Jones

Google update lets you try on makeup in Search

Posted on December 23, 2020

According to recent statistics, up to 40% of items purchased online in 2020 have already been returned, with most of those returns being clothing. However, a (more…)

Posted by Emily Jones

Google Search rolls out impressive update

Posted on December 22, 2020

In what has been called it’s “biggest upgrade in years”, Google Search is currently testing out a new user interface (UI) update that (more…)

Posted by Emily Jones

What did the UK Google in 2020?

Posted on December 21, 2020

Google has published its Year in Search 2020 report, giving an insight into what some of the world’s biggest countries searched for during (more…)

Posted by John Murray

Small businesses benefit from extended Black Friday period

Posted on December 18, 2020

Research by customer relationship manager (CRM) and marketing software ActiveCampaign has found that Black Friday is not just the single day of discounts it originated as – it’s actually at least three weeks long, and small businesses in particular can benefit from this in future years.

According to the data, 2020’s Black Friday was the furthest from a single day of moneysaving deals it has ever been. The ongoing COVID-19 pandemic has forced a change in our retail behaviour, with many of us now turning to online shopping more than ever before.

For small businesses, navigating major sales events like Black Friday in the online sphere can be daunting and challenging. With inboxes being flooded with discount emails, the price of Facebook Ad impressions (how much you pay for a single person to view your ad) rising over the Black Friday/Cyber Monday weekend, and the competition of major retailers that can afford to offer hefty discounts without feeling the effects on their profits all working against small businesses, can they actually benefit from Black Friday at all?

According to ActiveCampaign, the answer is yes, and it’s all because of the shift from a single day of sales to an extended discount period. According to the company, Black Friday now consists of, at the very least, the week before and week after the day. With a longer period to offer sales comes more opportunities to target customers in advance and straight after the notorious weekend itself, meaning small businesses can take advantage of a less crammed inbox and less expensive Facebook Ad spends.

The data from ActiveCampaign found an increase of 150% in automations being processed during this year’s Black Friday compared to that of last year. In addition, while 112% more carts were abandoned this year, 593% of revenue was recovered by ActiveCampaign customers, who utilised automation opportunities to retarget their customers after Black Friday had took place.

While this year’s Black Friday has been and gone, there’s no time like the present to start planning ahead for 2021. In addition, with Boxing Day sales looming closer – and COVID restrictions set to prevent shoppers from seeking deals in non-essential retailers in Wales, at the very least – this data could be used in your Boxing Day approach if you’re planning on offering any sales or discounts.

With purse strings likely being tighter in 2021 after a year of furlough and redundancies, potential customers will welcome any discounts on offer. By starting promotions early and extending your sales into January, you have a wider window of opportunity to engage with customers and, ultimately, make money.

Online retail success begins with a strong, effective website. If you need help establishing a website, an online store or you wish to start up an autoresponder, get in touch with our team at Engage Web today.

Posted by Emily Jones

Why is Microsoft Word turning URLs into title tags?

Posted on December 17, 2020

Last week, I discussed a change to the Microsoft Word spellcheck that we didn’t like at Engage Web, and how you can get rid of it. In this latest of what’s likely to become an ongoing series of blogs about annoying Microsoft changes and how to reverse them, we’re going to look at a (more…)

Posted by John Murray

How to troubleshoot issues with contact form submissions

Posted on December 16, 2020

You may find technical issues on live websites can crop up out of the blue. I’ve found that time zone changes, updates to other plugins, server-side changes and bugs can all be leading causes. One of the most frequent victims of this can be your website contact (more…)

Posted by Andrew Waterhouse
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