Engage Web October 2020 - Page 2 of 3 - Engage Web

Three well-intentioned advertising campaigns that just didn’t work

Posted on October 20, 2020

The internet is rife with articles about disastrous advertising and marketing campaigns. These tend to focus on cases like Hoover’s horrific miscalculations when offering free flights in 1992, or the US ‘New Coke’ fiasco of the 1980s, which some believe was actually (more…)

Posted by John Murray

Why should you use guarantees to sell products?

Posted on October 19, 2020

When writing sales copy – written content promoting your product or services – you have the all-important task of winning over a potential customer. Over the (more…)

Posted by Emily Jones

How to “pre-empt” objections in web copy

Posted on October 16, 2020

Whenever you write web copy, you need to put yourself in the position of the reader. What question or objections might they have about your product or service? Ideally, it’s best if you can answer them in the copy itself rather than (more…)

Posted by John Murray

New podcast tool for Google Search released

Posted on October 15, 2020

Google has recently announced the release of a new feature for podcasts – Google Podcast Manager.

This new tool appears to (more…)

Posted by Emily Jones

Don’t miss out on YouTube’s growing marketing potential

Posted on October 14, 2020

Ben McOwen Wilson, Managing Director of YouTube in the UK and Ireland, has stirred up some debate by claiming that the video site is now more reflective of Britain as a society than its major TV broadcasters are, but how far are we from a point where YouTube is the go-to media source for (more…)

Posted by John Murray

Why should you use deadlines?

Posted on October 13, 2020

To some, the word might create a feeling of dread, and for others who thrive on time pressure, anticipation. Whether good or bad, and in whatever context – be that an (more…)

Posted by Emily Jones

How to rename hardcoded WordPress theme files EASILY!

Posted on October 12, 2020

In my many years of designing websites, there’s always been one niggling issue that crops up – hardcoded text. Despite all the theme options in the WordPress backend, (more…)

Posted by Andrew Waterhouse

What’s the difference between features and benefits?

Posted on October 9, 2020

It’s often said than in sales, a sure sign of a rookie marketer is that all they talk about is what their product is and what it does. They’ll tell us (more…)

Posted by John Murray
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