Engage Web October 2020 - Engage Web

Third of UK Christmas spending to be online

Posted on October 30, 2020

British retailers hoping for a busy end to 2020 will not be surprised to hear that online sales are expected to account for 33% of spending for the (more…)

Posted by John Murray

Five more simple SEO tips for 2020

Posted on October 29, 2020

Last week, I gave five straightforward tips to improve search engine optimisation (SEO) in 2020. This week, I have five more pieces of advice to (more…)

Posted by Andrew Waterhouse

Facebook’s new web hosting service – what’s the catch?

Posted on October 28, 2020

Facebook has announced plans to launch a new website hosting service – for free.

The social media giant has been working hard as of late to increase its appeal for business customers – last week, I wrote about its expansion into the world of ecommerce with new business tools for WhatsApp. The announcement of a hosting service, however, is perhaps the most significant of its newly planned developments.

Facebook released a statement on the new hosting service on its blog:

“Businesses have varying technology needs and want choice in the companies they work with to host and manage customer communications, particularly with remote work increasing. Which is why over the coming months, we plan to expand our partnerships with business solution providers we’ve worked with over the last two years.”

In a statement released by TechCrunch, Facebook also announced that the new hosting service would be free, setting itself as a rival to existing platforms like GoDaddy and Wix. With its name established worldwide, its huge data centre collection and its vast experience in online infrastructure, many businesses may find this new service an enticing option.

Now, it’s true – a free website indeed sounds like a great deal. However, there are a number of reasons why businesses should proceed with caution and steer away from this road. The most alarming reason of all is that you would be handing over control of your online business to a company notorious for changing its algorithms at the drop of a hat.

This has been seen many times before with Facebook Pages. Around 2013/14, its algorithm infamously changed, leaving pages around the world seeing a dramatic decrease in organic engagement. Nowadays, with further algorithm changes, pages with thousands of likes struggle to reach even 10% of their followers without the aid of paid ads. This has also been seen on its Instagram platform, with many ‘influencers’ and businesses struggling to get engagement on their content.

What’s to stop Facebook doing the same with this new website hosting service? Nothing!

At first, this likely wouldn’t be the case. In fact, many business owners may have a great experience with the platform and see high volumes of traffic to their website. However, once the platform becomes in widespread use, there is every likelihood that Facebook will introduce paid features around a similar time to an algorithm change, with those who choose to only use the free features seeing no business coming in.

At Engage Web, we won’t be taking this risk with our clients, and strongly advise businesses to invest in quality, time-tested platforms like WordPress for their online business. If you’re in need of an effective website, or website hosting, that will set you up to bring in business, contact our team today.

Posted by Emily Jones

New business tools announced for WhatsApp

Posted on October 27, 2020

Facebook has announced increased investment into ecommerce with its messaging platform WhatsApp. (more…)

Posted by Emily Jones

Blogging for businesses: all you need to know

Posted on October 26, 2020

What is a blog? Well, according to the Cambridge Dictionary, the official definition of a blog is: (more…)

Posted by Emily Jones

Five simple SEO tips for 2020

Posted on October 23, 2020

SEO (search engine optimisation) sounds like a daunting challenge, but there are plenty of simple changes you can make on your site to improve search performance on the web. Often, these (more…)

Posted by Andrew Waterhouse

What is “teaser copy” and how should you use it?

Posted on October 22, 2020

“Teaser copy” is a term that has its roots in postal marketing. You might have received a letter that has said something on the envelope like “Sign up today for a FREE gift!” or “Open NOW for your free sample!” With post often easy to identify as marketing, the idea is to get you to (more…)

Posted by John Murray

Google announces AI-based search improvements

Posted on October 21, 2020

Last week, Google held its “Search On” event, during which it outlined a range of improvements it will be making to Google Search. The improvements outlined were largely centred on (more…)

Posted by Emily Jones
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