Engage Web October 2020 - Engage Web

    Five simple SEO tips for 2020

    Posted on October 23, 2020

    SEO (search engine optimisation) sounds like a daunting challenge, but there are plenty of simple changes you can make on your site to improve search performance on the web. Often, these (more…)

    Posted by Carl Hopkinson

    What is “teaser copy” and how should you use it?

    Posted on October 22, 2020

    “Teaser copy” is a term that has its roots in postal marketing. You might have received a letter that has said something on the envelope like “Sign up today for a FREE gift!” or “Open NOW for your free sample!” With post often easy to identify as marketing, the idea is to get you to (more…)

    Posted by John Murray

    Google announces AI-based search improvements

    Posted on October 21, 2020

    Last week, Google held its “Search On” event, during which it outlined a range of improvements it will be making to Google Search. The improvements outlined were largely centred on (more…)

    Posted by Emily Jones

    Three well-intentioned advertising campaigns that just didn’t work

    Posted on October 20, 2020

    The internet is rife with articles about disastrous advertising and marketing campaigns. These tend to focus on cases like Hoover’s horrific miscalculations when offering free flights in 1992, or the US ‘New Coke’ fiasco of the 1980s, which some believe was actually (more…)

    Posted by John Murray

    Why should you use guarantees to sell products?

    Posted on October 19, 2020

    When writing sales copy – written content promoting your product or services – you have the all-important task of winning over a potential customer. Over the (more…)

    Posted by Emily Jones

    How to “pre-empt” objections in web copy

    Posted on October 16, 2020

    Whenever you write web copy, you need to put yourself in the position of the reader. What question or objections might they have about your product or service? Ideally, it’s best if you can answer them in the copy itself rather than (more…)

    Posted by John Murray

    New podcast tool for Google Search released

    Posted on October 15, 2020

    Google has recently announced the release of a new feature for podcasts – Google Podcast Manager.

    This new tool appears to (more…)

    Posted by Emily Jones

    Don’t miss out on YouTube’s growing marketing potential

    Posted on October 14, 2020

    Ben McOwen Wilson, Managing Director of YouTube in the UK and Ireland, has stirred up some debate by claiming that the video site is now more reflective of Britain as a society than its major TV broadcasters are, but how far are we from a point where YouTube is the go-to media source for (more…)

    Posted by John Murray
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