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    Engage Web September 2020 - Engage Web

    Why do ‘top tips’ articles work?

    Posted on September 30, 2020

    Conventionally, an article should have a beginning, middle and end, a clear narrative flow throughout, and should present an issue or argument that (more…)

    Posted by John Murray

    New Google plugin helps make your content “snackable”

    Posted on September 29, 2020

    Search giant Google has officially released its WordPress plugin for Web Stories, following a series of beta tests. (more…)

    Posted by Emily Jones

    Yes, you can still ‘poke’ people on Facebook!

    Posted on September 28, 2020

    Remember ‘poking’ on Facebook? What was that all about? More importantly, can you still do it?

    I started asking myself these questions when I discovered that today is International Poke Day. Sadly, further reading has revealed that the ‘poke’ being celebrated today is actually pronounced ‘poh-kay’, and is a Hawaiian dish consisting of raw fish and condiments. Still, these theme days are open to interpretation and wordplay, and when it comes to using a hashtag, pronunciation doesn’t matter a great deal.

    So, what was ‘poking’?

    If you’re a relative newcomer to Facebook, or are too young to remember its early years, you might have missed out on the whole ‘poking’ phenomenon.

    Over time, Facebook has become a place for sharing news, and some would argue it has taken on the role of being a publisher. However, its roots lie in helping friends to communicate and tell each other what they’re up to. Initially, every status update posted on Facebook had to begin with “[Your name] is”, so the site wasn’t well set-up for simply sharing an article like many users do now. You would have to say something grammatically awkward and contrived like “John is wanting you to read this article”.

    When Facebook began to grow massively in the mid-to-late ‘00s, a lot of emphasis was placed on how many ‘friends’ you had, and casual chatting while on the site was commonplace. The ‘poke’ was basically just a way to get other Facebook users’ attention, send them a notification and say “I’m online”.

    The social element of Facebook is still there, of course, but as the site has developed into a news platform and powerful business tool, the idea of ‘poking’ has seemed a little pointless and dated. As such, Facebook has taken the option off your profile and hidden it from clear sight.

    You can still do it, though!

    So, how do you ‘poke’ on Facebook?

    If you want to ‘poke’ someone, just follow the below steps:

    1. In the main search box on Facebook, type in ‘pokes’
    2. Select the first result you see, which should be ‘Pokes’ and will invite you to “poke your friends and see who has poked you”
    3. When you click it, you should then see a list of ‘Suggested Pokes’ and a ‘Poke’ button next to each name, complete with a picture of a poking finger. If your intended ‘pokee’ is not on the list, you can search for them among your friends.

    The first person Facebook is suggesting I should ‘poke’ is my mother-in-law. I think I’ll pass!

    Why ‘poke’ someone?

    In 2020, I suppose the main reason to ‘poke’ a friend on Facebook is for nostalgia. Maybe you and a Facebook user regularly used to ‘poke’ one another back in the day, so what better day than today to ‘poke’ for old times’ sake?

    Perhaps if you have business contacts on Facebook and you’re waiting for a response from them, one novel way to get their attention could be to give them a ‘poke’. This will drop them a notification, which you’re probably best following up with a message.

    With some imagination, almost all theme days can be used for social media marketing, and we have a Facebook Marketing Community group you can join. Here, we regularly share ideas on how all businesses can make use of novelty days, so it’s well worth ‘poking’ your nose into!

    Posted by John Murray

    Google enables shipping details in search

    Posted on September 25, 2020

    A new Schema.org markup is now being supported by Google to enable users to display shipping information to prospective customers conducting a shopping search. (more…)

    Posted by Emily Jones

    Four measures your titles must always meet

    Posted on September 24, 2020

    Without an engaging, attention-grabbing title, even the best written articles can be a waste of (more…)

    Posted by John Murray

    What is the AIDA principle?

    Posted on September 23, 2020

    A model appearing widely in the marketing and advertising spheres, the AIDA principle is used by companies both offline and online to effectively promote their (more…)

    Posted by Emily Jones

    How image compression can speed up or slow down your site

    Posted on September 22, 2020

    Uploading images to websites may sound simple, but don’t underestimate the opportunity to be had if technology is leveraged to optimise your website. (more…)

    Posted by Andrew Waterhouse

    Five essential plugins for any website

    Posted on September 21, 2020

    There are over 55,000 free plugins available from the WordPress Plugins directory, and countless premium tools too. For a person new to the content management system, it can be (more…)

    Posted by Andrew Waterhouse
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