Engage Web May 2020 - Engage Web

How can the new Google My Business attributes help me?

Posted on May 29, 2020

Search giant Google is in the process of adding new ways for businesses to highlight what their service offerings are on their Google My Business listing.

Attributes listed on (more…)

Posted by Alan Littler

Could Twitter fact-check my tweets?

Posted on May 28, 2020

Earlier this week, in what was a first for the social media site, Twitter put fact-checking labels at the end of both components of a two-part tweet from US President Donald Trump.

Trump claimed in the tweets that mail-in ballots for this year’s Presidential Election will be “substantially fraudulent”, but this claim is without basis, prompting an (more…)

Posted by John Murray

How to measure the success of your Twitter campaign

Posted on May 27, 2020

Twitter Analytics was launched in 2014 and represented a big move from the platform towards greater measurement abilities, and ultimately transparency, for all of its users.

In this time, Twitter has continued to upgrade the tool to provide insights into a number of useful metrics, but not everyone knows it’s there as a free, ready-to-use resource for both personal and business accounts.

How do I find Twitter Analytics?

There are two simple ways to find Twitter Analytics. Firstly, when you are logged into the account you want to analyse, you can open a new tab and insert its URL. However, there is a second, quicker way to find the tool. Again, when logged into the account, from the menu, select ‘More’ and ‘Analytics’. This will take you to the tool’s dashboard.

The dashboard

Twitter Analytics’ dashboard acts as an overall summary of the account. Along the top, you will see a 28-day summary, with a comparison to the previous 28 days. This will show how many tweets you’ve posted, the number of collective impressions those tweets have had, the number of profile visits the account has received and the number of followers it has.

Below this is a more in-depth monthly summary, with data being shown per calendar month. It will display those same four metrics, plus the number of mentions the account has for that calendar month, along with some highlights from these periods.

These highlights show what the account’s top tweet was, detailing the tweet and how many impressions it had, as well as the top media tweet. It also shows what the top mention was, if the account was mentioned by another in that timeframe and who the top new follower was.

Tweet Activity

Along the top menu bar, next to the Twitter Analytics logo, you’ll see the options ‘Home’ (which is the dashboard), ‘Tweets’ and ‘More’. The Tweets tab takes you through to Tweet Activity, which goes into a little more depth about each individual tweet. You can change the date range and even export this data to use elsewhere.

Here, you can see every tweet from the selected date range, which defaults to the past 28 days. Analytics will tell you how many impressions the account had in that time and show a graph displaying the number of tweets and impressions for each day of that period.

Underneath the graph, you will see a list of tweets. It will tell you what you tweeted, as well as how many impressions and engagements it had, and an engagement rate percentage.

Why is this data helpful?

These statistics can help you plan your campaign, giving you an insight as to what types of content attract engagement from your audience, and what gets them clicking and interacting with you. It can help you to decide what works and what doesn’t work quite so well.

Why not try approaching your social media in a different manner to normal and see what effect that has on your audience? What time of day is the best time for you to tweet? These questions can be answered by looking at Twitter Analytics.

If you’re struggling with your social media campaigns, why not get in touch with Engage Web today and see how we can help you?

Posted by Alan Littler

Three strange and swiftly deleted tweets from reputable organisations

Posted on May 26, 2020

Sometimes, the most outrageous and unlikely of tweets come from the most official and serious of sources. This might be entirely by mistake, but occasionally it’s a deliberate act of rebellion and sabotage.

Here are three occasions on which people following professional accounts must have spat out their coffee in amazement at what they had seen on (more…)

Posted by John Murray

What are the new in-app shopping options coming to Facebook?

Posted on May 22, 2020

With most of the world still in lockdown and more businesses moving into the online world, Facebook has announced that it will be expanding its ecommerce capabilities by allowing businesses to sell products directly from (more…)

Posted by Alan Littler

It’s time journalists learned the difference between England and the UK

Posted on May 21, 2020

Yesterday, I saw an article that reminded me of a common misunderstanding displayed even by trained writers and journalists – we don’t understand the country we live in. Misuse of the terms ‘England’, ‘Britain’ and ‘UK’ is causing misinformation to thrive, and statistics to be either manipulated or just plain wrong.

The piece in question was by (more…)

Posted by John Murray

Four reasons why Facebook Conversions may not show in Google Analytics

Posted on May 20, 2020

As you may expect, platforms from different companies can report different results on the same or similar metrics. This has already been demonstrated in an earlier article we wrote about the differences between (more…)

Posted by Alan Littler

Facebook ready to help local businesses during pandemic

Posted on May 19, 2020

A number of new features are being rolled out on social networking site Facebook and photo-sharing platform Instagram that will help its users to discover, find and (more…)

Posted by Alan Littler
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