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Engage Web May 2020 - Engage Web

What are the new in-app shopping options coming to Facebook?

Posted on May 22, 2020

With most of the world still in lockdown and more businesses moving into the online world, Facebook has announced that it will be expanding its ecommerce capabilities by allowing businesses to sell products directly from (more…)

Posted by Alan Littler

It’s time journalists learned the difference between England and the UK

Posted on May 21, 2020

Yesterday, I saw an article that reminded me of a common misunderstanding displayed even by trained writers and journalists – we don’t understand the country we live in. Misuse of the terms ‘England’, ‘Britain’ and ‘UK’ is causing misinformation to thrive, and statistics to be either manipulated or just plain wrong.

The piece in question was by (more…)

Posted by John Murray

Four reasons why Facebook Conversions may not show in Google Analytics

Posted on May 20, 2020

As you may expect, platforms from different companies can report different results on the same or similar metrics. This has already been demonstrated in an earlier article we wrote about the differences between (more…)

Posted by Alan Littler

Facebook ready to help local businesses during pandemic

Posted on May 19, 2020

A number of new features are being rolled out on social networking site Facebook and photo-sharing platform Instagram that will help its users to discover, find and (more…)

Posted by Alan Littler

Our one-stop infographic on Google Search Console vs. Google Analytics results

Posted on May 18, 2020

Last week, our Account Executive Alan gave a detailed account of why data on Google Analytics and Google Search Console can be so different. That’s worth a read in full, but we thought we would follow it up with a visual guide as to why one of these Google tools might be showing higher figures than the other.

Below, you’ll find a punchy list of six different ways in which both GA and GSC can land a telling blow, and how either can be great to have in your corner. Which one can claim the belt for being the more accurate? As you can see, it comes down to a split decision.

We think it’s an absolute knockout (it’s boxing themed, as you’ve probably worked out by now from these dreadful puns), so please take a look. Have you ever been floored by the differences between GSC and GA results? Maybe you’re a real underdog with no experience of either and would like to know more about rankings and how we can improve them for your website? Either way, we’d love to hear your comments.

 

Posted by John Murray

What is a good ROAS (Return on Ad Spend) for Facebook Ads?

Posted on May 15, 2020

When you run adverts on Facebook, one of the metrics it offers in its reporting is Return on Ad Spend, or ROAS. It essentially means how much money you get for every £1, or (more…)

Posted by Darren Jamieson

Four sectors where online sales have soared during lockdown

Posted on May 14, 2020

Yesterday’s news that the UK now faces a “significant recession” will not have been a big surprise to anyone. Amid the doom and gloom though, there are some sectors, and businesses within them, that have reported positive news since the lockdown came into effect.

With people changing their lifestyles and the way they shop, those companies that have (more…)

Posted by John Murray

New option available to local merchants in Google Shopping

Posted on May 13, 2020

Google Shopping has begun to test a new feature that would allow local businesses to indicate that they can offer “curbside pickup” in a bid to (more…)

Posted by Alan Littler
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