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Engage Web April 2020 - Engage Web

Is Google My Business set to benefit in the long term?

Posted on April 30, 2020

One result of the changing behaviour influenced by the COVID-19 pandemic is that Google My Business has become one of the more important local marketing tools for small to medium businesses.

The tool has (more…)

Posted by Alan Littler

Three tips for business blogging during COVID-19

Posted on April 29, 2020

The pandemic has affected businesses in varying ways, but what almost all have in common is that they have had to adapt and do things differently.

For some, that’s meant furloughing workers, while others have pivoted and found new ways to drive business in unfamiliar times. This might have meant taking offline services online, or going (more…)

Posted by John Murray

What’s Facebook’s new video feature all about?

Posted on April 28, 2020

Social networking site Facebook has upped its pursuits relating to video and live streaming by introducing a new video-calling feature called Messenger Rooms.

At the end of March, when (more…)

Posted by Alan Littler

Australian professor has ‘Ed Balls’ moment on Twitter

Posted on April 27, 2020

On April 28th, 2011, politician Ed Balls wrote himself into Twitter goof folklore by accidentally tweeting his own name. Almost nine years on to the day, a professor playing a key role in Australia’s coronavirus research has given him a run for his money with a similar blunder.

In the small hours of this morning (more…)

Posted by John Murray

Why now’s the time to take advantage of Google Shopping

Posted on April 24, 2020

Google is about to make a major change to its Shopping service as it looks to compete better against the likes of Amazon in terms of product search.

The company is taking the step of opening up its search results within Shopping to unpaid and organic listings as of next week. The Shopping tab will primarily consist of free product listings, according to a company announcement made via a blog post on Tuesday.

This decision comes amid the coronavirus pandemic, which has seen many retailers having to close their physical stores to customers. This has meant that an ecommerce strategy has had to be adopted by all retailers, both to ensure company survival and help the public to get the supplies they need during government-enforced lockdowns.

According to Bill Ready, President of Commerce at Google and the author of the blog post, this crisis was the driving factor behind the company advancing its plans to make Shopping free for merchants. The change is to be a permanent one and fits into the company’s long-term vision for its position within digital commerce.

This means that retailers will be able to get more exposure to the millions of people that use Google to find products, while shoppers will be able to discover a wider variety of products.

While Google has said that the Shopping tab will consist primarily of free, organic listing, it will still accept paid listings. These will be given more prominent placements at the top of the Shopping tab and will be shown within the product listing carousels within the search engine’s search results.

Furthermore, Google announced a new partnership deal with payment gateway PayPal. Merchants who use PayPal will be able to link their accounts to Google’s Merchant Center. This will allow the online giant to pull in seller details more quickly and verify any trusted merchants.

Free listings within Google Shopping will initially be rolled out in the US, with the company planning to introduce it globally in the next few months, and continue it until the end of the year.

If your company needs help making itself visible online during these testing times, give Engage Web a call to find out how we can help.

Posted by Alan Littler

What to do if you keep making the same typo

Posted on April 23, 2020

Do you have a certain word or phrase that you always mistype? It’s easy enough to go back and correct it of course, but it’s still annoying, isn’t it? You’d rather not get that red squiggly line from Microsoft Word to immediately point out to you that you’ve gone and done it again.

Personally, I always mistype (more…)

Posted by John Murray

How your website could LITERALLY save your business

Posted on April 22, 2020

We may be in a form of lockdown in the UK, with many businesses closing their doors for the foreseeable future, but there are still opportunities to be found out there. This applies to (more…)

Posted by Darren Jamieson

Google reports spike in phishing scams

Posted on April 21, 2020

Google has reported that scammers have been sending more than 18 million hoax emails to Gmail users about the coronavirus pandemic on a daily basis.

The tech company has said the current global situation has led to a spike in phishing attacks as criminals attempt to trick users into handing out their personal data. Google highlighted that (more…)

Posted by Alan Littler
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