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Engage Web March 2020 - Page 2 of 3 - Engage Web

Let Google know if you’re temporarily closing your business

Posted on March 19, 2020

Google will start to show which businesses are temporarily closed due to the coronavirus outbreak in both search results and within Maps.

On Sunday, Google’s (more…)

Posted by Alan Littler

Why we need to monitor Google Trends as COVID-19 develops

Posted on March 18, 2020

The COVID-19 outbreak is an unprecedented situation throughout the world, and as a result, people have started to use the internet differently.

A look at Google’s Trending Searches over the past few days shows that almost all the main searches are related to the virus or the knock-on effects of it on companies like the (more…)

Posted by John Murray

Football clubs show how to do social media while out of action

Posted on March 17, 2020

With the COVID-19 outbreak growing and advice changing by the day, many businesses may have to face the reality that they will need to make changes to how and when they operate in the coming weeks and months, so how can they continue to keep themselves in the public eye?

One sector that’s already been heavily hit is (more…)

Posted by John Murray

How Alya could prove Geoff was behind fake reviews on Coronation Street

Posted on March 16, 2020

On last week’s Coronation Street, restaurant owner Alya Nazir had an issue with fake reviews being posted online about her and her restaurant, Speed Daal. Knowing the reviews were fake, she suspected the owner of a rival business, Ray Connor, as being the author of the reviews.

This is common in the restaurant trade, where fake reviews are posted online in an attempt to damage a (more…)

Posted by Darren Jamieson

Take these two digital marketing steps in response to coronavirus

Posted on March 13, 2020

The link between the COVID-19 pandemic and digital marketing may not seem an obvious one, but with news and advice on the virus changing by the day, there are two digital marketing steps businesses can take to help at this challenging time.

Here are two suggestions we’ve picked up on as the world responds to spread of the virus:

1. Update your Google My Business listing

This week, Google has added a new section to its Google My Business help guide, specifically addressing the outbreak of the virus.

The search giant has advised that companies should manage their information closely and ensure it is up to date. For example, some businesses may be temporarily closed or shortening their working day, in which case they should change their business hours.

Google also suggests to create regular posts giving the latest information, such as stock levels and links to relevant sources. It may still be worth doing this even if your business is unaffected, as this way, people know in advance if it’s business as usual.

As of today, Facebook has also issued advice for small businesses related to the virus.

2. Consider reallocating your budget

A compilation of analysts’ observations published on Search Engine Land shows differing attitudes to digital spend. Sectors like travel and retail are being hit hard by the outbreak, so naturally their spending on the likes of Google and Facebook advertising is reflecting this. On the other hand, it appears that plenty of businesses are investing money they would have used elsewhere into their digital marketing.

An example given in the piece is of an exhibitor who expects to lose leads due to the cancellation of upcoming trade shows, so is pumping more into digital to make up for this. Another cites a small food company that wants to get the edge over competitors by outperforming them online, in keeping with the high growth goals it has for the year.

The coronavirus is causing plenty of uncertainty, but patterns we’re seeing so far, such as cancellation of public events and more people working from home, only put more emphasis on our reliance on the internet as a source of information and business.

At Engage Web, our search engine optimisation and content development strategies keep pace with both the digital and physical world. If digital marketing is the direction you’re looking towards at this testing time, why not speak to us?

Posted by John Murray

Analysts question drop in Google ‘People also ask’ results

Posted on March 12, 2020

Two big names in search engine optimisation, RankRanger and Moz, have detected a sizeable decrease in Google queries displaying ‘People also ask’ results, almost overnight.

Statistics from RankRanger show (more…)

Posted by John Murray

Google provides update on mobile-first indexing

Posted on March 11, 2020

After sending out messages to site owners informing them to correct issues relating to mobile-first indexing, Google has now provided a further update on the topic, stating that all (more…)

Posted by Alan Littler

Four tips for writing product pages

Posted on March 10, 2020

If you use your website to sell anything, it’s important to have high-quality, descriptive text to go alongside images of the products. Although they say a picture tells a thousand words, you still need to complement images with written copy so that readers can fully understand what an item does. Plus, of course, search engines rely (more…)

Posted by John Murray
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