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Engage Web March 2020 - Engage Web

Pandemic prompts sudden shift of focus from Facebook

Posted on March 31, 2020

Social media site Facebook is to abruptly modify its product development focus towards live streaming as government lockdowns due to coronavirus lead to a spike in demand.

The head of Facebook’s app, Fidji Simo, told Bloomberg that Facebook Live is currently experiencing a massive boom in usage. He explained that the company has had to adjust quickly and reshape its roadmap. The number of users watching live videos on the platform in the US alone has increased by 50% since the start of the year.

The main catalyst in this spike is no doubt the lockdowns governments are sanctioning on people all around the world in a bid to prevent the spread of the coronavirus, leaving millions of people stuck at home.

In a response to the increased usage to Facebook Live, the social site has accelerated the development of a number of features for the service. Firstly, it plans on making live streaming services accessible to more users as well as making the video streams more lucrative for broadcasters.

It is believed that new features to be introduced in the coming weeks include allowing those without a Facebook account to watch Live videos, hence making them available to a wider audience. It will also look at automatic closed captioning and rolling out a new dashboard for managing these live broadcasts.

Facebook has also introduced Live Producer, a tool that will let page managers take control of their live broadcasts. The tool has been designed to give page owners the ability to produce higher-end posts and integrate interactive features such as polls, as well as scheduling features and production software.

While it turns its attention to live streaming, Facebook is now halting its work on other projects, such as those that encourage face-to-face gatherings. As part of this, it has already started to show fewer reminders for upcoming events. Furthermore, it is considering Marketplace as a service of lesser importance at present, as it does not want to promote meeting up with people to exchange goods.

The employees assigned to work on projects such as this have now been reassigned to help smaller businesses during this time. It is believed to be developing new methods for these businesses to generate revenues through Facebook.

If your business is looking to generate more sales and enquiries through Facebook marketing, get in touch with Engage Web to see how we can help you explore new opportunities in these uncertain times.

Posted by Alan Littler

Don’t take your website down during COVID-19, says Google

Posted on March 30, 2020

With many businesses forced to temporarily shut down due to the coronavirus outbreak, Google has issued a blog post advising them not to disable their website.

Businesses unable to continue operating should limit their sites rather than take them down altogether, as doing the latter could undo any search engine optimisation (SEO) work they have (more…)

Posted by John Murray

Don’t miss out as consumer spending shifts online

Posted on March 27, 2020

Two studies are showing that, perhaps unsurprisingly, consumers are spending more money online as the COVID-19 outbreak takes hold, emphasising the need for businesses to have an online presence.

Here in the UK, research from Blacktower Financial Management Group indicates that households have been spending an average of £13 more per week during the pandemic. Some of this has been in physical supermarkets, but notably, online spending has gone up by 25.5%.

Another study reveals similar patterns in the US, where restrictions are currently a little more relaxed in most states than they are here. A survey of over 2,500 American adults by L.E.K. Consulting and Civis reveals that online spending is up by 10%-30%, despite pessimism about the economy with 80%-90% of respondents believing a recession is likely next year.

As sanctions on personal movement increase both in the UK and the US (the latter has today been confirmed to have more coronavirus cases than any other country), these figures are only likely to increase as we become more reliant on home delivery services. This makes it crucial that businesses, particularly retailers, can continue to operate online for as long as restrictions continue.

Yesterday, we discussed how setting up a basic brochure website can make a big difference by giving traditional small brick-and-mortar stores an internet presence. With that structure in place, there’s no limit to how far they can take their online retail services, leaving them well set up for a post-coronavirus future.

The internet will no doubt prove to be a crucial lifeline as the pandemic develops and, while the situation is creating unprecedented challenges for businesses, many might be finding that funds they had put aside for something else have now been freed up. This might be due to cancelled events, unneeded office supplies or delayed plans to recruit staff, so why not invest some of this money into digital marketing and web development?

Whether the idea of a website is new to you, or you have one but want to get more out of it, speak to us at Engage Web for expert advice.

Posted by John Murray

How a website can see your independent store through the lockdown

Posted on March 26, 2020

The restrictions imposed on us as a result of the coronavirus outbreak have had an effect on all businesses, but threaten to be particularly tough on small, village food stores (more…)

Posted by John Murray

How can Google’s new coronavirus information site help us?

Posted on March 25, 2020

Search company Google has recently launched an information website dedicated to the coronavirus outbreak, as well as updating its search experience for queries on the (more…)

Posted by Alan Littler

How can I stop YouTube showing my competitors’ videos after mine?

Posted on March 24, 2020

It’s a typical annoyance of the infinite content loop served up by social media platforms. You go to the trouble of creating a company video, edit it tightly, find the perfect voiceover, then upload it on YouTube.

Then, what does YouTube do as soon as the video has finished? It directs the viewer straight to (more…)

Posted by John Murray

What’s LinkedIn new conversational ad feature all about?

Posted on March 23, 2020

Business platform LinkedIn is in the process of launching a new type of ad that would allow messages to be sent, delivering a more customised experience for its users.

LinkedIn made the (more…)

Posted by Alan Littler

How are big tech companies responding to coronavirus?

Posted on March 20, 2020

The coronavirus pandemic has been dominating news headlines around the world for the past three months, and with even more vigour in the UK as the situation intensifies. Schools are (more…)

Posted by Alan Littler
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