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Engage Web February 2020 - Page 2 of 3 - Engage Web

Google considers paying publishers for news content

Posted on February 18, 2020

Search company Google is reportedly in talks with a number of publishers about potentially paying to include their content within an innovative news product.

The Wall Street Journal (WSJ) reported this last week and explained that the majority of these negotiations were with publishers based outside of the US, including Europe. In a statement to the WSJ, Google explained (more…)

Posted by Alan Littler

Google confirms mystery minor update

Posted on February 17, 2020

Last week, there were murmurs of a Google update taking place after several SEOs reported an unusual fluctuation seen in rankings.

On Thursday, these rumours were addressed by Google’s Danny Sullivan on Twitter. Sullivan confirmed that the company continues to implement updates all the time and referred to advice that Google had provided in November, around (more…)

Posted by Alan Littler

How to use Facebook Insights to monitor your competitors

Posted on February 14, 2020

If you have a Facebook Page for your business, it can be difficult to know how well you’re doing with it. Are you posting the right content? Is your engagement high enough? Do you have enough Facebook likes? Is your page growing at (more…)

Posted by Darren Jamieson

Government appoints Ofcom to regulate online content

Posted on February 13, 2020

The government has revealed a set of ambitious plans to regulate the online world, and will give website owners a duty of care to protect their users from illegal and harmful content.

The new proposals state that (more…)

Posted by Alan Littler

How to find minor news stories amid major ones

Posted on February 12, 2020

For many of our content clients, we find and write news stories to do with their industry on a regular basis – sometimes daily, sometimes every few days, and sometimes once a week or fortnight. News is always happening of course, so usually there’s plenty to work with.

What happens, however, when there’s a big story dominating (more…)

Posted by John Murray

Why is my website traffic not converting into enquiries?

Posted on February 11, 2020

You could be forgiven for thinking digital marketing was all about rankings in search engines. The way some people describe what they do – especially in blog posts, social medial posts and email pitches – that can (more…)

Posted by Darren Jamieson

Facebook hack highlights importance of cyber security

Posted on February 10, 2020

No matter the size of your business, you are still vulnerable to being hacked. This is something Facebook found out over the weekend after its Twitter account was temporarily breached.

The culprit of the (more…)

Posted by Alan Littler

What should you share on your business’ social media?

Posted on February 7, 2020

So you’ve got social media accounts for your business. You’ve created your Twitter account, your Facebook Page and whatever else you’ve decided to set up to help promote your (more…)

Posted by Darren Jamieson
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