Engage Web January 2020 - Engage Web

Ecosia to give all Thursday’s profits to Australian reforestation

Posted on January 22, 2020

The environmentally conscious search engine Ecosia has announced it will put 100% of its profits made from tomorrow’s searches towards tree planting in Australia.

With the country’s bushfire problem escalating in the last couple of months, the German-based company wants to dedicate a full day’s profits towards a reforestation project in New South Wales, noting that (more…)

Posted by John Murray

LinkedIn update sees introduction of three new features

Posted on January 21, 2020

Last week, business connection site LinkedIn announced that it was going to be introducing three new features to the platform, with these being designed to encourage more community engagement and allow users to (more…)

Posted by Alan Littler

What is a favicon?

Posted on January 20, 2020

The news that Google is to change how it displays search results and ads on desktop machines has brought a word back into the techie lexicon that had gone a little out of fashion in recent times.

A look on Google Trends shows that search volume for the word ‘favicon’ has gone pretty steadily downwards since (more…)

Posted by John Murray

Google refreshes desktop view of search results

Posted on January 17, 2020

Search giant Google has started to roll out a new updated look for both organic search results and paid results on the desktop version of its search engine, a change that will (more…)

Posted by Alan Littler

Content Editor – Online Marketing

Posted on January 17, 2020

We are currently looking for a Content Editor to join our small but beautiful editing team.

Our content editors cover a wide and varied portfolio of clients with varying topics.

Do you know how to use the apostrophe correctly? Do you annoy your friends explaining the difference between ‘less’ and ‘fewer’? Do you spot spelling mistakes from across the room? If so, this may be the perfect job for you.

The role requires an individual with particularly strong (more…)

Posted by Lianne Wilkinson

Are reciprocal links bad for my website?

Posted on January 16, 2020

A question I was asked recently concerned reciprocal linking, and whether or not it would have a negative impact on a website.

Reciprocal linking is (more…)

Posted by Darren Jamieson

Is defensive web content ever a good idea?

Posted on January 15, 2020

A few years ago, the vehicle sales website WeBuyAnyCar.com broke advertising convention by openly admitting that you might get more money for your car if you sell it somewhere else. The ads argued that sale price isn’t everything, and that many car owners just want a quick and easy way to sell their motor for a (more…)

Posted by John Murray

First Google core update of 2020 takes place

Posted on January 14, 2020

Google revealed yesterday that its January 2020 Core Update is now underway, meaning that website owners may notice some fluctuations in their rankings over the coming days.

The announcement was made on Twitter at around 8:00am UK time, with a second tweet following an hour later to confirm that it had gone live. (more…)

Posted by John Murray
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