Engage Web November 2019 - Engage Web

Over 75% use Google Maps for local business information

Posted on November 29, 2019

A consumer survey has revealed that Google Maps is by far the most popular entry point when it comes to searching for local businesses.

According to a Brandify study, 77% of users turn to Google Maps to learn about businesses near them, which is way above the closest competitors Facebook (38%) and Yelp (35%), and even further ahead of (more…)

Posted by John Murray

Twitter postpones account purge

Posted on November 28, 2019

Less than 24 hours after announcing plans for a mass purge of the site, microblogging site Twitter has revealed that it will pause its actions following (more…)

Posted by Alan Littler

Snapchat introduces longer ads after gaining more users

Posted on November 27, 2019

Snapchat has started to roll out some new options for advertisers on the platform, which will allow them to run their ads for up to (more…)

Posted by Alan Littler

Will Nigel Farage pay £1m to sort domain registration mess?

Posted on November 26, 2019

Brexit Party leader Nigel Farage has given a reminder of the importance of careful domain registration, with an oversight that could cost his party a seven-figure sum to fix.

The Eurosceptic party, which triumphed in this year’s European Parliament elections and is fielding candidates in many constituencies for the upcoming general election, was founded almost exactly (more…)

Posted by John Murray

We’ve been using BERT long before Google, claims Bing

Posted on November 25, 2019

Last week, Bing revealed that it had been using BERT within its search results before Google announced its update, and that it had been using it on (more…)

Posted by Alan Littler

YouTube content creators must identify videos specifically made for children

Posted on November 22, 2019

Those creating content for video sharing platform YouTube that is designed specifically for youngsters must now highlight that their content is designed for this audience.

This change has come into effect after YouTube was fined $170m (approximately £131m) by the FTC (Federal Trade Commission) in the USA for child safety violations in terms of collecting data from children and targeting ads at them earlier this year. This is the largest fine recorded for failing to comply with the COPPA (Children’s Online Privacy Protection Act), but represents just 1% of YouTube’s annual income.

YouTube first announced these changes in a blog post in September, stating that it wanted to become more responsible when it comes to children and privacy in the wake of this dispute, and that it would begin to enforce its updated policies within four months. This means that no data will be collected from videos targeting children. This will include content about toys and games, children’s characters and themes.

An email was sent to creators towards the end of last week stating that YouTubers are now required to tell the platform whether or not the content they create is made for children, in order for them to comply with the COPPA.

Creators are able to change their audience settings from the YouTube Studio, which will see them state how much of the content they make is designed for children, whether that is a specific video, or the whole channel. They will be able to choose from three settings – ‘No kids content’, ‘a mixture of content’ or ‘a lot of content’ that is directed at children. Regardless of whether the user is a child or not, YouTube will treat anyone watching these videos as though they were a child, limiting data collection.

Users will no longer be able to comment on these videos, nor will they receive notifications from content aimed at children. YouTube will also halt targeted ads on this type of content.

YouTube has stated that it intends to use machine learning systems to help it find content that is made specifically for children. It has also said that it will remove any misleading videos from the platform that trick families and children into watching adult content.

The audience settings have been introduced as part of YouTube’s settlement with the FTC as part of its non-compliance, but the change will also apply to every creator registered to the platform. YouTube acknowledged that it wouldn’t be easy for some creators to adjust and that it may take some getting used to.

Posted by Alan Littler

Are social media sites being politically responsible?

Posted on November 21, 2019

With the UK general election taking place three weeks today, Facebook and Twitter have taken very different approaches to how they manage political advertising and activity, but both have received criticism from some quarters.

Facebook has adopted something of an ‘anything goes’ approach to advertising, and political parties (particularly the Conservatives) have been spending heavily on (more…)

Posted by John Murray

Why a good web design company will help you with your brief

Posted on November 20, 2019

At Engage Web, we often get asked to submit quotes or proposals for websites as part of a tender. This usually means there are three or more companies pitching for (more…)

Posted by Darren Jamieson
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