Engage Web October 2019 - Engage Web

Google announces end to Flash indexing

Posted on October 31, 2019

Google has recently announced that it will stop ranking and indexing Flash content within its search engine.

This will mean that the company will no longer be processing content lying within a Flash SWF file, whether that is on a website that has been fully designed within Flash, or just a web page that contains (more…)

Posted by Alan Littler

Transformers to help Google with better search results

Posted on October 30, 2019

Search giant, Google, is turning to Transformers to help it become better at finding what people are looking for in a search.

We wrote on Monday about Google’s latest update to its algorithm. This update was described by Search Engine Land as the biggest update since 2015, and Google says it will make search results more (more…)

Posted by Darren Jamieson

Three tips for writing top content

Posted on October 29, 2019

There is plenty to think about when creating content for your website, and it can sometimes be difficult to get it right. You have to think about many different factors, such as who is it aimed at, and what message you want to convey.

Here’s a (more…)

Posted by Alan Littler

Google introduces new “natural language” algorithm

Posted on October 28, 2019

A blog post from Google has revealed that it is making its most significant algorithm change in several years, as it aims to get the search engine to better understand the language humans use every day.

The algorithm alteration is called Bidirectional Encoder Representations from Transformers (BERT). It focuses on the problem users sometimes face in (more…)

Posted by John Murray

Study finds featured snippets appear more often on desktop

Posted on October 25, 2019

A new study has found that featured snippets, which appear in the search results of Google, displayed more frequently for searches conducted from a (more…)

Posted by Alan Littler