Engage Web September 2019 - Page 2 of 3 - Engage Web

    How do you avoid spoilers in the digital age?

    Posted on September 18, 2019

    If you’re of a certain age, you might well have seen the episode of ‘Whatever Happened to the Likely Lads?’ where Bob and Terry are trying not to find out the result of an England game so that they can watch the highlights on TV that evening without knowing who won. The pair spend a (more…)

    Posted by John Murray

    Google’s latest trial lets you see themes discussed within videos

    Posted on September 17, 2019

    Google may be set to reward those who carefully structure their videos, as it trials a new feature detailing which subjects a video includes, and where you need to skip to if you want to see them.

    The feature was spotted yesterday by SEO Analyst Amit Singh, who tweeted an eight-second video of a video (more…)

    Posted by John Murray

    An introduction to Google penalties

    Posted on September 16, 2019

    The term ‘penalty’ is thrown around a lot in some SEO circles, and sometimes it’s not the most accurate word to be (more…)

    Posted by Alan Littler

    My stand-up comedy challenge approaches

    Posted on September 13, 2019

    Next Thursday, September 19th, I will be standing on a stage in front of 200 people performing a stand-up comedy routine I have written myself.

    The reality of what I have (more…)

    Posted by Darren Jamieson

    New attributes could change how Google treats links

    Posted on September 12, 2019

    Google has announced an interesting development to its ‘nofollow’ attributes, allowing webmasters to advise the search engine on what type of links they are inserting into their content.

    What is ‘nofollow’?

    The nofollow value was introduced in 2005 in an effort to tackle spamming on blogs and forums. By applying it, webmasters could add hyperlinks to (more…)

    Posted by John Murray

    How many Brits don’t use the internet?

    Posted on September 11, 2019

    A recent study (more…)

    Posted by Alan Littler

    The four “don’ts” of travel writing

    Posted on September 10, 2019

    At Engage Web, we won’t deny that there are some briefs that our writers tend to respond to more excitedly than others. One that always goes down well is the opportunity to write for travel agents and airlines.

    Reading and writing about desirable places to visit allows you to indulge in your digital wanderlust, but that’s not to say (more…)

    Posted by John Murray

    Facebook could remove ‘like’ counter from platform

    Posted on September 9, 2019

    It was revealed last week that social networking site, Facebook has recently been testing a function that would see its ‘like’ counters hidden from the site.

    Should the feature be introduced to the site, Facebook would be following in the same footsteps as photo-sharing platform Instagram, which has already gone through this process and has rolled out a feature removing the counter from the platform in certain countries.

    While the number of likes is hidden from public view, the number of likes a post receives will still be visible to the author of the post. The feature is designed so that more effort and focus is put onto the actual content published on these sites rather than tracking the number of likes content receives. This is supposed to result in a more positive user experience and is designed to stop the emphasis on likes and comparisons, which could translate to more time being spent on these apps.

    Instagram has had its version of the feature active for a little while now but has yet to publish any statistics and metrics relating to it, but with Facebook quickly following suit could suggest that it has not been a failure.

    The Facebook version of the feature was first found by app expert Jane Manchun Wong, who tweeted her findings.

    Following this, Facebook did confirm that it has been considering removing the ‘like’ counter, but did not give any more information away.

    A recent study showed that the most harmful feature of any social media site was in fact the like counter. These have become synonymous with social media platforms in the past few year with many people measuring the success of a post based on the number of likes they receive. This has had a negative impact of mental health, as many people feel the pressures of having to reach a certain number of likes on each of their posts.

    The study was conducted by the Royal Society for Public Health, and involved a survey of 2,000 people, both adults and teens. The study showed that after the ‘like’ button, the most toxic features of social media were posts, images and videos that evoked painful memories, content that trigged FOMO (the fear of missing out), and celebrity accounts and the pressures associated with them.

    The ‘like’ button is one of the most iconic features about Facebook, with the thumbs up icon being synonymous with the platform. This will not be going anywhere, as is just the number next to it that could be set to go. Facebook is now thinking about why people joined the site in the first place, the impact it has on people’s mental health and going back to basics in terms of what it was created to do – bring a community together and help people stay in touch.

    Posted by Alan Littler
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