Engage Web August 2019 - Engage Web

Google launches lightweight search app worldwide

Posted on August 23, 2019

Search giant Google has recently released its lightweight version of its app to Android users across the globe.

The app, known as Google Go, is an alternative version of its Google app that was originally scaled down for use in selected countries where the majority of citizens were using lower-spec Android smartphones compared to the western world. However, Google has now (more…)

Posted by Alan Littler

Study finds more than half of searches end without a click

Posted on August 22, 2019

A recent study discovered that the number of searches conducted within Google that ended without a click through to either an organic or paid result eclipsed the number of searches that resulted in a click.

Zero-click searches rising

The study, conducted by SparkToro, showed that ‘zero-click searches’ have been rising steadily over the last couple of years. For the first (more…)

Posted by Alan Littler

When should I start my Christmas online marketing?

Posted on August 21, 2019

Many people will still be trying to make the most of their summer and trying to hold on to it for as long as possible before August ends, the kids go back to school and the light nights get darker. As we approach the end of August, for many retail businesses, it is now time to start thinking about the C word. That’s right, it’s time to start thinking about Christmas online marketing campaigns.

There is plenty that a business should (more…)

Posted by Alan Littler

Government considers Ofcom social media regulation

Posted on August 20, 2019

The British government is believed to be considering giving media watchdog Ofcom the ability to regulate social media platforms and give the company the power to fine these sites over video content that is deemed harmful.

The proposals would see Ofcom given the authority to police and investigate video-sharing and live-streaming platforms and should the regulator deem (more…)

Posted by Alan Littler

What does ‘certified’ mean in digital marketing terms?

Posted on August 19, 2019

Most people understand the terms ‘certified’ or ‘qualified’. It means someone has taken a course, or series of courses, in a particular subject or field and has successfully passed tests, assessments and exams to gain a qualification in that field. If we’re looking for an electrician, we want one who is qualified. If we’re looking for (more…)

Posted by Darren Jamieson

How to automatically share your WordPress posts to social media

Posted on August 16, 2019

When you produce a lot of content for your website, you want to gain as much exposure for that content as possible. One of the best ways to help this along is by sharing the content across your social media channels, such as Facebook, Twitter and LinkedIn.

Naturally, this can take time. If you write a great blog on your website you don’t then want (more…)

Posted by Darren Jamieson

How to embed a Google Map on your website

Posted on August 15, 2019

Google may be best known as a search engine, but perhaps its speciality – and the one thing it does a lot better than anyone else – is maps. Google Maps has truly redefined the way we plan journeys, and the ever-expanding Street View function means we can now “visit places all over the world from in front of our computers or phones.

If you run a (more…)

Posted by John Murray

How can retailers take advantage of the new-look Google Image Search?

Posted on August 14, 2019

Last week, Google gave its Image Search tool a significant revamp, with desktop users now seeing a panel appear on the right of the screen when they preview an image. The search giant explained that this has been done so that the details of the item stay on the screen as the user scrolls through the search results, allowing them to (more…)

Posted by John Murray
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