Engage Web August 2019 - Engage Web

Is your office ready for the impending zombie apocalypse?

Posted on August 30, 2019

Every day I turn up for work at Engage Web, I notice how our office would make the perfect place to ride out the zombie apocalypse.

I know, I watch far too much TV and horror movies, but I’ve really given this a lot of thought. Whenever a band of survivors in a zombie movie, such as Shaun of the Dead or a George A. Romero film, or a TV series like the Walking Dead, need a place to stay they choose somewhere like the Stanlaw Abbey Business Centre in Ellesmere Port.

Let’s look at the plus points of the business centre as a zombie apocalypse survival shelter, and see if you agree with me. You can also compare how your office would (more…)

Posted by Darren Jamieson

How to deal with direct messages on Twitter

Posted on August 29, 2019

This week’s decision by Russian football champions Zenit Saint Petersburg to allow supporters to get in touch with the club directly via Twitter may have seemed noble and innocuous enough, but it ended up making the news as fans of Manchester United and Arsenal saw it as an opportunity for high-jinks.

Zenit have taken it in (more…)

Posted by John Murray

Google trials highlighting the part of the site you searched for

Posted on August 28, 2019

In what appears to be a move to help users find the text they searched for on a site more quickly, Google is testing a tool that highlights the text the user searched for on the site itself.

Users of the search engine will be familiar with its Snippets, which pull a section of text from a website through to (more…)

Posted by John Murray

Why you should recycle content over and over again

Posted on August 27, 2019

As Engage Web produces a lot of written content for our clients (such as blogs), you would expect us to wax lyrical about the benefits of content. Something would seriously be amiss if we didn’t, and make no mistake we do think content is amazing. It’s the most important part of any digital marketing strategy and is essential for (more…)

Posted by Darren Jamieson

Google launches lightweight search app worldwide

Posted on August 23, 2019

Search giant Google has recently released its lightweight version of its app to Android users across the globe.

The app, known as Google Go, is an alternative version of its Google app that was originally scaled down for use in selected countries where the majority of citizens were using lower-spec Android smartphones compared to the western world. However, Google has now (more…)

Posted by Alan Littler

Study finds more than half of searches end without a click

Posted on August 22, 2019

A recent study discovered that the number of searches conducted within Google that ended without a click through to either an organic or paid result eclipsed the number of searches that resulted in a click.

Zero-click searches rising

The study, conducted by SparkToro, showed that ‘zero-click searches’ have been rising steadily over the last couple of years. For the first (more…)

Posted by Alan Littler

When should I start my Christmas online marketing?

Posted on August 21, 2019

Many people will still be trying to make the most of their summer and trying to hold on to it for as long as possible before August ends, the kids go back to school and the light nights get darker. As we approach the end of August, for many retail businesses, it is now time to start thinking about the C word. That’s right, it’s time to start thinking about Christmas online marketing campaigns.

There is plenty that a business should (more…)

Posted by Alan Littler

Government considers Ofcom social media regulation

Posted on August 20, 2019

The British government is believed to be considering giving media watchdog Ofcom the ability to regulate social media platforms and give the company the power to fine these sites over video content that is deemed harmful.

The proposals would see Ofcom given the authority to police and investigate video-sharing and live-streaming platforms and should the regulator deem (more…)

Posted by Alan Littler
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