Engage Web April 2019 - Engage Web

Carlsberg embraces disparaging tweets in bold advertising campaign

Posted on April 18, 2019

As part of a rebrand and to advertise its new recipe, Carlsberg is promoting uncomplimentary tweets about its lager, and even getting its staff to read them out in social media ads.

The Danish brewer has long used the advertising slogan ‘Probably the best lager in the world’, but following a reported fall in sales, it now (more…)

Posted by John Murray

YouTube can’t tell one burning landmark from another

Posted on April 17, 2019

Footage of the Notre Dame fire uploaded to YouTube has been bringing up information about the 9/11 attacks in an incident that reminds us that video and image recognition technology is still in its embryonic stage.

As flames engulfed the Parisian cathedral on Monday evening, many people headed to social media to keep up to date with (more…)

Posted by John Murray

“Blogging is a complete and utter waste of time!”

Posted on April 16, 2019

How many times have we heard someone say this? It seems that almost every day I see this written on social media, in (more…)

Posted by Darren Jamieson

Facebook considers returning Messenger to main app

Posted on April 15, 2019

Social networking giant Facebook is considering reintegrating its standalone messaging app Messenger back into the main Facebook app.

The feature is currently being tested and (more…)

Posted by Alan Littler

Instagram to reset algorithms to limit inappropriate content

Posted on April 12, 2019

Facebook-owned photo sharing platform Instagram will be resetting its algorithms in a bid to stop the spread of harmful and (more…)

Posted by Alan Littler

Lush gives social media an early bath

Posted on April 11, 2019

Cosmetics company Lush has called time on its UK social media presence, with its Facebook, Twitter and Instagram accounts set to close this week.

The firm, known for its bath bombs and ethically made soaps, said in a statement that it was “tired of fighting algorithms” and is finding social media a difficult form of (more…)

Posted by John Murray

How a social media post in Britain can get you jailed in Dubai

Posted on April 10, 2019

Most people have, at some point, posted something they regret on social media. In most cases, this might be cause for embarrassment and apology, but what if something you posted online some time ago landed you in trouble with the law because it broke the rules in another country?

The bizarre story of Laleh Shahravesh has emerged in recent weeks, and raises (more…)

Posted by John Murray

Man claims Royals ‘stole’ Instagram handle

Posted on April 9, 2019

A man from West Sussex has claimed that Prince Harry and Meghan Markle have taken his Instagram handle to (more…)

Posted by Alan Littler
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