Engage Web March 2019 - Engage Web

Instagram launches new shopping feature

Posted on March 21, 2019

Popular photo-sharing platform Instagram has recently taken the next step into becoming a bona fide ecommerce business after announcing that it is (more…)

Posted by Alan Littler

The messy and short-lived story of OWNAFC

Posted on March 20, 2019

On February 28, an article on BBC Sport featured an exclusive interview with an upbeat Stuart Harvey, founder of OWNAFC. Describing his app as “the ultimate experience of a being chairman” without “the boardroom nonsense we see at many clubs”, he talked of how it would allow shareholders to have a say in all aspects of (more…)

Posted by John Murray

How much should a website cost?

Posted on March 19, 2019

Over the 20 or so years I have been in the industry, one of the most contentious issues regarding web design has been the cost. How much does a website cost? How much is too much? How much is too little?

Web design is a (more…)

Posted by Darren Jamieson

What colour should your website be?

Posted on March 18, 2019

It’s no secret that the most important part of a website, from a search engine perspective, is its text. The words on the page are what Google indexes, and what we absorb when we visit sites for information or (more…)

Posted by John Murray

Google confirms release of ‘Florida 2’ algorithm update

Posted on March 15, 2019

A tweet from the Google SearchLiaison account on Tuesday announced that a “broad core algorithm update” took place this week.

Although the tweet states that these updates happen several times a year, Search Engine Land notes that it is unusual for Google to publicly confirm that one has taken place, while a Search Engine Journal article has suggested that this could be “one of the biggest updates” in years from the search giant.

A second tweet from the SearchLiaison account, which is run by Google’s Search Liaison Danny Sullivan, states that Google has given this change the factual name of ‘March 2019 Core Update’, indicating the month in which it was performed and the type of update. A ‘core’ update is one that changes the way Google’s search algorithm works, rather than being one of the standard tweaks of a particular issue or weakness that Google performs more or less every day.

Many in the industry, however, have named the update ‘Florida 2’. A major 2003 update by Google was referred as ‘Florida’ because it took place at a similar time to the Pubcon SEO conference in the American state. That also happens to be the case with this latest update, hence the sequel-style name.

Sullivan’s tweets suggest that this is not an update designed to target signals of “low quality” within website. Sites may have had their rankings negatively affected without having anything wrong with them.

What’s more, he states that there is nothing to “fix” on any websites hit by the update, and directed concerned parties to a tweet that, coincidentally, was published exactly a year ago. It advised that core updates are designed not to punish sites, but to reward those that were previously being overlooked, meaning webmasters might see their sites leapfrogged by hitherto ignored competitors.

While some algorithm updates might require those running websites to remove or change some pages, in the case of these core updates, Sullivan advises that the solution is simply to keep focusing on good quality content. This should, in time, see sites regain their rankings.

In addition to this, Roger Montti of Search Engine Journal notes that links play an important role when broad core updates take place, as does the way Google interprets a search query.

Even among SEO experts though, the way Google updates its algorithm remains something of a mystery, but what will always be true is that regular, high-quality content will be looked on favourably by all search . Not only that, but it offers you a wealth of material to share on social media as well.

If you’ve noticed your rankings affected recently, or are concerned that they might be in the future, why not get in touch with the Engage Web team?

Posted by John Murray

Enjoy matchday hospitality at Anfield with Engage Web

Posted on March 13, 2019

There are those who say you should never mix business with pleasure but, at Engage Web, we don’t believe that at all. That’s probably because the vast majority of our work is a pleasure, especially when you’re designing websites, writing blogs about holidays or cars, making videos and managing social media.

It’s hardly manual labour, is it?

This is probably why we also like to socialise with our clients and referral partners (more…)

Posted by Darren Jamieson

Twitter launches new test app

Posted on March 13, 2019

Microblogging site Twitter has recently released a new beta app to be tested by a group of users.

The announcement was (more…)

Posted by Alan Littler

Internet founder speaks out on web’s 30th birthday

Posted on March 12, 2019

Tim Berners-Lee, the Director of the World Wide Web Consortium, has penned an open letter and given an exclusive interview with the BBC, sharing both positive and negative thoughts about where the internet stands 30 years on from its inception.

Credited with proposing the idea of the internet in 1989, Berners-Lee says in his letter that the web has done (more…)

Posted by John Murray
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