Engage Web January 2019 - Engage Web

Three January Twitter gaffes from people who should have known better

Posted on January 31, 2019

The year is only a month old, but it has already seen a record for the most retweeted tweet of all time. While it’s been a great start to 2019 for Japanese businessman Yusaku Maezawa though, there have been plenty of examples of other people and companies having a torrid time on Twitter this month.

Here are three (more…)

Posted by John Murray

Five analogue metaphors in the digital world

Posted on January 30, 2019

The web has replaced many objects and processes that were commonplace a couple of decades ago, or at least provided a popular alternative to them. Interestingly though, we continue to pay homage to them in modern-day digital discourse.

For example, it’s still common to hear websites described as ‘webpages’. A site has no physical ‘pages’ to flick through in (more…)

Posted by John Murray

Should you disavow bad links to your website?

Posted on January 29, 2019

The history of online marketing can be split into two distinct eras, where the methodology of SEO (search engine optimisation) went full circle.

The first era is (more…)

Posted by Darren Jamieson

Facebook to combine popular apps

Posted on January 28, 2019

The world’s largest social media site, Facebook, has recently revealed that it plans to integrate its messaging tools into a number of other popular social sites it controls.

Facebook intends to (more…)

Posted by Alan Littler

Daily Mail website not trustworthy, says Microsoft Edge plug-in

Posted on January 25, 2019

It may be the second most purchased daily newspaper in the UK, and one of world’s top 10 most popular news websites, but a plug-in adopted by Microsoft’s browser has ranked Mail Online at just one out of five for credibility.

Microsoft Edge (the replacement for the browser traditionally known as Internet Explorer) has recently adopted NewsGuard, a plug-in that (more…)

Posted by John Murray

Survey asks how social media makes users feel

Posted on January 24, 2019

An Apposphere study, which was carried out by Murphy Research and commissioned by picture messaging platform Snapchat, has revealed the key emotions, traits and attributes social media users associate with each of the major platforms.

The poll was conducted last summer and asked just over 1,000 British social media users aged between 13 and 44 how each platform makes them feel. To take part in the survey, users had to be considered ‘frequent users’, meaning that they used a certain app at least once a week. They were asked to give opinions on five major platforms – Snapchat, Instagram, YouTube, Facebook and Twitter.

A massive 95% of Snapchat users stated that the app made them feel happy. This reflects a number of independent studies that suggested social media has a positive effect on users’ moods. As well as making users feel happy, it also makes users feel silly, creative, adventurous, excited, playful, attractive, flirtatious, spontaneous and playful.

Photo sharing platform Instagram also received a lot of praise and positivity, with the app making users feel entertained, smart, inspired, attractive, flirtatious, creative, playful, adventurous and self-conscious.

The world’s largest video site, YouTube, conjured up feelings of being captivated, entertained, inspired, informed, creative, happy, curious, smart and excited.

However, some of the attributes put forward by survey participants reflect the concerns raised by various parties in recent times relating to the negative effects these sites can have on individuals, with attributes such as ‘guilty’, ‘isolated’ and ‘lonely’ being associated with both Facebook and Twitter. Many experts believe that social media can be addictive and prompt low self-esteem and isolation, especially in younger users.

As well as these feelings, Facebook was also attributed with the following mixed bag of emotions and feelings: overwhelmed, self-conscious, connected, entertained, curious and informed. Meanwhile, Twitter evoked the following sensations: anxious, depressed, self-conscious, overwhelmed, informed and flirtatious.

It would seem that two of the most successful and long-standing social media sites are evoking the most negativity in comparison to their younger counterparts.

As well as highlighting emotions, the survey also looked at how participants use the different social sites. It showed that Snapchat is an app where users can talk to their friends while sharing photos and videos about their day and play with various filters and lenses.

This compares with the likes of Twitter where users said they can follow discussions, news and current affairs, as well as sharing opinions on topics of interest. This can be considered the other end of the spectrum as the site is not really about interacting with friends, which can lead to feelings of isolation and depression, especially when negativity in the news and online feeds through into it.

Different social media sites are used for different purposes and as this survey shows, they can lead to users having different feelings about them. Therefore, can ‘social media’ in general really be deemed as addictive and negative, when users think this only applies to one or two platforms?

Posted by Alan Littler

Very last Yellow Pages to trigger spate of woeful websites

Posted on January 23, 2019

Who remembers the Yellow Pages directory being the size of a small family car? With the first issue being distributed to UK homes more than 50 years ago, the business phone book known as Yellow Pages used to be a substantial piece of (more…)

Posted by Darren Jamieson

Google’s huge GDPR fine – what, when and why?

Posted on January 22, 2019

Yesterday, tech giant Google was fined €50m (£44m) for breaching the General Data Protection Regulation (GDPR) introduced in the EU last year. It’s the first major GDPR fine, and easily the largest to date.

GDPR is now clearly a serious issue, but for many business owners, it remains something of a mystery, so what is this (more…)

Posted by John Murray
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