Engage Web December 2018 - Engage Web

A review of the online world in 2018

Posted on December 28, 2018

As we enter the final days of 2018, now is a good time to reflect on the past 12 months and the big headlines that shook the (more…)

Posted by Alan Littler

Three great ways to follow Santa on the internet

Posted on December 24, 2018

While many of us might see Christmas Eve as a chance to do half a day at work and then sneak off to the pub, or perhaps make use of the last few hours of Christmas shopping, one popular and well-known festive frolicker is slogging his way through his busiest day and night of the year.

December 24, as well as (more…)

Posted by John Murray

Google to make G Suite collaborations easier for those without accounts

Posted on December 21, 2018

Search giant Google has recently announced plans for changes to its G Suite that will make it easier for people without a Google account to collaborate on documents created through the company’s programmes.

Millions of people use the (more…)

Posted by Alan Littler

A Christmas rant about rankings and keywords

Posted on December 20, 2018

Over the years I’ve spoken to a lot of people who are experts in online marketing. At least, that’s what they tell people. In truth, they’re charlatans who have read a blog, or a book, or a forum post and now they go around spouting the same nonsense they’ve read as (more…)

Posted by Darren Jamieson

Aerial Drone Video at Neston Market: Sun Leisure

Posted on December 19, 2018

We were recently approached by Sun Leisure, who wanted a video to promote the company’s pop-up gazebos.

Having seen some of our drone videos on social media, Sun Leisure wanted us to use our drone to get some cinematic aerial footage of the gazebos located at Neston Market. This would be used to create a one-minute promotional video, and to capture some photography of the gazebos to be used for the company website.

What seemed like a simple task was, in fact, very complicated due to needing the permissions of the land owners in order to film. This is something you have to do in order to comply with the CAA (Civil Aviation Authority) regulations, and what has been laid out in our OA (Operations Manual).

The OA is a document we have produced in order to achieve our CAA licence, which is required to operate a drone for commercial work in the UK.

Permission had to be sought from Neston Council, and they needed to be satisfied that Engage Web had the necessary expertise to safely perform the task, as well as the necessary public liability insurance. They were also concerned about GDPR (General Data Protection Regulation) as we would be operating something that is, in essence, a surveillance drone equipped with a 4K camera.

We produced our flight-plan for the shoot, conducted a full pre-site survey and risk assessment (something else required under CAA regulations) and submitted all of this information for the council’s approval.

After providing the necessary reassurances, and that we would have suitable signage and a secluded take-off and landing site away from the public, we were given the go ahead.

Drone shoot at Neston Market

The final hurdle was the timing of the shoot, and the weather. The market operated once a week, on Friday mornings, and was, of course, weather dependent. The drone cannot operate in extreme cold, high winds or any sort of rain – something which is rather prevalent in the UK.

Eventually, a date was agreed and the weather was checked on a daily basis to ensure the flight was possible. We use a Norwegian website for this as it provides the most accurate weather forecasts, broken down by hour, with long-term predictions.

Typically, the drone provoked a lot of interest among the market stall holders, with questions about how high it can go, how fast it can go and why am I filming them in the first place. Everyone was really friendly and talkative, something that probably goes hand-in-hand with the market trader line of work.

Most of the footage was achieved directly after sunrise, before the market became busy. In order to minimise any risk to the public, I made sure to finish filming before the market entered its full swing – this one of the risk mitigation factors on my risk assessment.

The video was edited using Adobe Premier, and was preceded with some footage shot during the market set-up with the Sony NEX (or, as I now call it, the ‘ground camera’). This helped tell the story of how the gazebos are easily set up before sunrise, and how the market comes to life afterwards.

Posted by Darren Jamieson

Has any sacking ever melted Twitter like Mourinho’s?

Posted on December 19, 2018

Ever since he arrived on these shores in 2004, proclaiming himself ‘the special one’ in a press conference announcing his appointment as manager of Chelsea, there’s little doubt that Jose Mourinho has been an absolute dream for the media. The Portuguese 55-year-old simply always seems to be saying or doing something worthy of reporting.

Over the decade and a half during which (more…)

Posted by John Murray

What are the worst passwords of 2018?

Posted on December 18, 2018

As we are approaching the new year, it is often a good time to reflect on the past 12 months and what we have learned, and in some cases not learned, about our behaviours and actions online.

The annual list of (more…)

Posted by Alan Littler

Does the Wetherspoon ruling call time on parody accounts?

Posted on December 17, 2018

Pub chain JD Wetherspoon and its outspoken chairman Tim Martin have a tempestuous relationship with social media, even reaching the point earlier this year where the chain removed all its Facebook, Twitter and Instagram accounts. Now, it has managed to get an imposter Twitter account wiped as well.

Wetherspoon’s decision to take a self-enforced social media blackout created (more…)

Posted by John Murray
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