Engage Web October 2018 - Engage Web

Is GDPR set to hit the States?

Posted on October 31, 2018

Here at Engage Web, our lives have never been quite the same since May 25th, when the EU’s legendary GDPR officially came into force and enriched our lives with its saccharine-sweet compliance-oriented caress. So touched were we by this innovative and fascinating piece of legislation, we even felt moved to compose an ode in its glory and now consider ourselves very much prophets of the holy script 2016/679.

OK, I’m being a bit sarcastic. GDPR is very (more…)

Posted by John Murray

Facebook gives Messenger a new look

Posted on October 30, 2018

Social networking giant Facebook has recently given its standalone messaging app, Messenger, a new look as it tries to simplify it from its previous interface, which many found confusing.

The focus of (more…)

Posted by Alan Littler

Twitter users continue to plummet

Posted on October 29, 2018

The number monthly users of social networking site Twitter has taken another hit in the last quarter, dropping by another 9 million.

The company announced last week (more…)

Posted by Alan Littler

Switch in most used social platform among US teens

Posted on October 26, 2018

Statistics from a study conducted by Piper Jaffray, a US-based investment banking service, show that Snapchat has now been overtaken as the most used social networking site among American teenagers.

The study saw 8,600 teenagers asked questions about their social media usage and 85% stated that they used Instagram more than once a month. This slightly overtakes Snapchat, where 84% of participants stated they used it.

However, while Instagram may now be the most used platform among teenagers, it does not necessarily mean that it is the most popular. The two platforms switch places when participants were asked which of the platforms they preferred.

When asked which social platform was their favourite, 46% of those surveyed selected photo-messaging site Snapchat, in comparison to the 32% that stated Instagram was their favourite. This may be reassuring to Snapchat’s CEO Evan Spiegel and his team as the company’s efforts to address a fierce backlash it received after completely redesigning the app earlier this year seem to be working.

Whilst just under half of US teens surveyed may still prefer Snapchat, its engagement figures may tell a different story – one that suggests that Snapchat is an app in decline. Back in August, the company reported that the number of people using the app on a daily basis had dropped for the first time in its history. Furthermore, earlier this month, shares in the company hit a new low following comments made by one analyst that claimed Snapchat was running low on funds.

This is a contrast to Instagram, which is continuing to rise in popularity among users, marketers and advertisers, with the latter two resulting in increasing revenues for the Facebook-owned company.

In its report, Piper Jaffray highlighted that Instagram is showing dominance in selling, with teens preferring contact with their favourite brands through this platform than other channels.

The Piper Jaffray report follows a study conducted by the Pew Research Center, which was done on a smaller scale earlier this year. Back in April, it asked 750 US teenagers which platforms they used and 72% stated that they used Instagram, compared with 69% who used Snapchat.

In the UK, there is a difference in user preference. Ofcom published two studies that examined two different age groups, the 16-24s and the 12-15s. According to its figures, both groups preferred Snapchat over Instagram in terms of usage. However, as the regulator is due to publish updated figures on the younger demographic in the next month, there could still be a change.

Posted by Alan Littler

Should outrageous behaviour be filmed or challenged?

Posted on October 25, 2018

Budget airline Ryanair has found itself under fire due to a video of a man on a flight who appears to launch a racist attack on an elderly black passenger, demanding her to be moved to another seat.

The video has understandably sparked criticism of the man himself, but also of the airline for not only failing to (more…)

Posted by John Murray

Always let people know if you see mistakes on websites

Posted on October 24, 2018

It’s probably not a bad trait to have as an editor, but I am the sort of person where if I see something I know to be wrong, I have to let the person responsible know. Many people might see this as a pedantic and self-satisfied way of letting someone know they’re wrong, but I prefer to see it as (more…)

Posted by John Murray

Facebook’s terrible 2018 continues

Posted on October 23, 2018

Social media site Facebook has been copping a lot of flak in 2018 for many different reasons and the last week or so has been no different.

It has recently been reported that (more…)

Posted by Alan Littler

Content marketing – the natural progression for an English graduate?

Posted on October 22, 2018

When I came out of university in 2006 with an English degree and started looking for jobs, I found that it was a degree that qualified you for everything and nothing at the same time.

Having a qualification in a subject like English is an indication that you are well-read, academic, have a good command of the language (more…)

Posted by John Murray
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