Engage Web June 2018 - Engage Web

Communication – a key principle for man and machine

Posted on June 29, 2018

Earlier this week, the Engage Web team was represented at the European Search Conference which took place at the Exhibition Centre on Kings Dock in Liverpool. The event (more…)

Posted by Alan Littler

Voice search – will it catch on among ‘normal’ people?

Posted on June 28, 2018

Yesterday, some of us at Engage Web attended the European Search Conference 2018. Held at the Exhibition Centre Liverpool and forming part of the city’s International Business Festival, the event goes some way to replacing SAScon, which was held for the last time in Manchester last year.

The event was certainly well staged – probably more so than (more…)

Posted by John Murray

Facebook tests paid subscriptions to groups

Posted on June 26, 2018

Social networking site Facebook is currently testing a new feature that would allow admins of groups on the platform to charge subscription fees to members.

Group subscriptions are currently being piloted by the site and it could be monetising all groups on the platform should it deem this test to be a success. A select number of groups have been chosen to test the feature by the company and the feedback it gives regarding the feature will have a huge say into whether or not it will be rolled out worldwide. A number of cooking, home cleaning and parenting groups are among the test groups for the feature.

According to the company, it has decided to try group subscriptions as a way to reward and support admins of groups who dedicate their own time to maintaining their online community on the site. Furthermore, Facebook revealed that this type of feature has been requested by group admins.

In a statement posted by Facebook on June 20, group admins are seeking payments in order to help them deepen the level of engagement they can offer to their members, and to continue supporting the community they have created.

It is believed that the fees for being a member of these exclusive groups would vary from $4.99 to $29.99 per month. Furthermore, paid subscription groups would still run alongside the free versions of the groups, so it suggests that these paid groups would be premium sub-groups of the original page.

For a group to qualify for the paid subscription feature, it must be a large group with many members in it. The admin of the group will then be able to post about the subscription feature and invite its members to join. It cannot force anyone to become a paid member. The admin must also highlight the exclusive content members can expect to see if they decide to opt in.

It is not yet clear on how Facebook is set to benefit from these subscriptions, as it would more than likely want to take a cut of the membership fees to contribute towards its own revenues, which are currently dominated by advertising and paid content. However, the company has stated that it will not be taking a cut from any memberships during the initial testing phase of the feature.

Members of these groups would be able to sign up and manage their payments and subscriptions from both mobile versions of the site, as well as through the desktop version. As the company gets more information about these subscriptions, it could then expand upon the feature and evolve it to meet the requirements of both members and admins. The company could even consider giving more aspects of the site a paid-for option, but this could see the platform drive a considerable number of its users away from the site, which it will surely not want.

Posted by Alan Littler

YouTube views to count towards UK singles chart

Posted on June 26, 2018

In a move that could be said to either drive home the changing ways we listen to music, or leave you wondering “wasn’t that the case already?”, the UK singles chart will be influenced by views on videos streaming site YouTube as of next week.

This Friday, June 29, will see the last UK top 40 to be announced without (more…)

Posted by John Murray

Three people who might regret their World Cup tweets

Posted on June 25, 2018

If you’re not a fan of football, you may be relieved to hear that we’re now halfway through the World Cup competition. After yesterday’s round of matches, we have now played 32 games (none of which have been goalless) and have another 32 to go.

If, on the other hand, the tournament has got you hooked, you’ve (more…)

Posted by John Murray

Internet media to overtake TV next year

Posted on June 22, 2018

A report has estimated that 2019 will be the year in which internet media becomes more popular than television as the most used form of media consumption around the world.

According to data from (more…)

Posted by John Murray

Passing my PfCO – Permission for Commercial Operation

Posted on June 21, 2018

I recently attained my PfCO from the CAA (Civil Aviation Authority), which is the Permission for Commercial Operation of a SUSA (Small Unmanned Surveillance Aircraft).

What all of these (more…)

Posted by Darren Jamieson

Should Wikipedia edits be left to Wikipedians?

Posted on June 20, 2018

The fact that anyone can edit Wikipedia is both the site’s selling point and its Achilles heel. It means that the online encyclopaedia avoids the sort of elitist, academic approach that could freeze some users out, and that it makes full use of (more…)

Posted by John Murray
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