Engage Web March 2018 - Page 2 of 3 - Engage Web

Three reasons the Conservative Party failed at social media last year

Posted on March 20, 2018

This week, it’s been revealed that in the run-up to the general election last year, the Conservative Party spent over £18.5m on their election campaign. Of this, £2.1m went towards Facebook advertising, dwarfing the Labour Party’s Facebook spend of roughly £500K.

Despite this, the election was widely seen as much more of a success for Labour than the Conservatives. Although the Tories (more…)

Posted by John Murray

Survey calls for social media firms to protect young people

Posted on March 19, 2018

A survey of over 1,000 young people and mental health experts has concluded that social media companies’ responses to online bullying reports are “inadequate”.

The study, commissioned by (more…)

Posted by John Murray

Twitter tests news reel feature

Posted on March 16, 2018

Social media site Twitter is currently in the process of testing a new feature that would give news articles prominence in a user’s news (more…)

Posted by Alan Littler

Wikipedia info to be added to YouTube conspiracy videos

Posted on March 15, 2018

In a blog a short while ago, I suggested that one way social media sites could better inform their users on what sort of content they are reading, sharing and interacting with could be to team up with Wikipedia to provide brief snippets of neutral information on them. At the risk of sounding a right (more…)

Posted by John Murray

Google to block cryptocurrency ads

Posted on March 14, 2018

Search giant Google has recently announced that it plans to ban all advertisements that promote the use of cryptocurrencies and ICOs (Initial Coin Offerings). The ban on these types of ads will kick in this summer, as of (more…)

Posted by Alan Littler

Is YouTube pushing us towards extremes?

Posted on March 13, 2018

We live in a time where people tend to gravitate towards a very clear and uncompromising point of view.

The rise of the far-right in nations like Australia and Poland is accompanied by the election of a populist right-winger in the U.S. Even here in the UK, we now have a clear left and right choice in the (more…)

Posted by John Murray

Twitter could be ready to verify everyone

Posted on March 12, 2018

One of microblogging site Twitter’s most recognisable features is its blue tick verification feature that indicates the authenticity of (more…)

Posted by Alan Littler

Do football clubs’ social media followings mirror their attendances?

Posted on March 9, 2018

Today’s football clubs have to get social media right and move with the times and trends, an example of which was Manchester City changing the name on their Twitter account to Womanchester City yesterday to mark International Women’s Day, but who are the most followed Premier League clubs on Twitter, and how does this correlate to (more…)

Posted by John Murray
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