Engage Web February 2018 - Page 2 of 3 - Engage Web

Facebook introduces lists feature

Posted on February 19, 2018

Social networking site Facebook has recently introduced a new feature to the Status Update section of the platform, which will allow users to post lists onto the network.

This is a significant update for (more…)

Posted by Alan Littler

Survey reveals best and worst rail franchises for internet access

Posted on February 16, 2018

A nationwide survey has ranked all of the UK’s rail transport firms in order of how satisfied their commuters are by the availability of the internet.

The study, conducted by Transport Focus, also revealed that internet connection is no trivial matter for public transport users – in fact, those aged 16 to 25 ranked it as (more…)

Posted by John Murray

Twitter sees first ever profitable quarter, fewer users and more tweets

Posted on February 15, 2018

According to microblogging site Twitter, users are starting to tweet more, but are not using the full quota of characters since the company upped the limit to 280 characters.

CEO of Twitter Jack Dorsey has (more…)

Posted by Alan Littler

The problem when social media shares news about social media

Posted on February 14, 2018

The rise of social media, especially Twitter, has opened up a whole goldmine of potential content for journalists, who can instantly find what people are talking about and the range of opinions they are expressing on it.

This is potentially a positive thing, but it can also lead journalists to become a little prone to exaggerating the (more…)

Posted by John Murray

Should Facebook marketers be appealing to older crowds?

Posted on February 13, 2018

At last year’s SAScon event in Manchester, one moment that stands out in my memory is a lengthy discussion about how to use social media to market products designed for older people. An attendee who worked either for or on behalf of a company that sold stairlifts was curious as to whether social media marketing was worthwhile considering (more…)

Posted by John Murray

Facebook tests new ‘downvote’ option

Posted on February 12, 2018

Social networking titan Facebook has begun testing a ‘downvote’ feature on the network, possibly addressing some users’ desire to see an ‘dislike’ button introduced to the site.

The new button is currently being tested with a small group of users and only applies to the comments section. When it is clicked, it hides that comment. The social platform may intend for this button to be a way that users can flag any offensive comments to the site’s moderators, meaning that its functionality would not resemble a ‘dislike’ button at all.

At the moment, it’s unclear whether the author of the comment would be notified that their comment has been ‘downvoted’ in the way they are when someone likes or reacts to a comment. Images and screenshots from those who are part of the testing sample with the button on it suggest that the comment will remain on the site for others to see, apart from the person that clicked the downvote button.


A large proportion of Facebook’s two billion users have long been campaigning for the company to give them a ‘dislike’ button, but this is an area Facebook has refused to address. However, when the news broke of the downvote feature, it was quick to highlight that this is not an alternative to the iconic like button and users should not perceive it as one.

A spokesperson for the company has said that Facebook is exploring a new way for users to give the site feedback about comments left on posts from public pages. It was also highlighted that this was a test feature and was being trialled among a set of users in the US only.

In the past, when users have brought up the need for a ‘dislike’ button, the company has responded by saying that it doesn’t wish to introduce a straight-up option like this, as it could encourage the spread of negativity on the platform.

A way that it had tried to get around the subject was with reactions. These were introduced back in February 2016, with users able to choose between six different emotions to react to photos, posts and comments. This included ‘anger’, as well as ‘haha’, ‘love’ and ‘sad’.

The concept of downvoting is not new to social media by any means. Users of Reddit and Imgur will be familiar with the buttons as this feature also appears on these sites, with downvoting having an effect of ranking and visibility within Imgur.

The founder of Reddit, Alexis Ohanian, who is the husband of professional tennis player Serena Williams, stated that Facebook’s test of the downvote was “sincerest form of flattery”.

Should Facebook decide that its tests have been successful, the rest of the world could see this feature popping up on their news feeds in the future.

Posted by Alan Littler

How to grow a Facebook page organically (sort of)

Posted on February 9, 2018

If you run a Facebook page for business, or even for mild entertainment, you’ll have noticed just how hard it is to increase likes and follows of the page. Way back in (more…)

Posted by Darren Jamieson

One in four British parents allow children under 13 to sign up to Facebook

Posted on February 8, 2018

A recent study conducted by Nominet has shown that as many as 25% of British parents allow their children aged 13 or under to have their own account on (more…)

Posted by Alan Littler
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