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Engage Web August 2017 - Engage Web

Survey reveals top granny goofs on Facebook

Posted on August 31, 2017

Social media is most commonly associated with millennials, but while people aged 13 to 34 make up more than half of Facebook’s user base, nearly one in six (15.6%) accounts are owned by people aged 55 or older. The rise of the ‘silver surfer’ has well and truly had an effect on social media, and many young Facebook users now have to face (more…)

Posted by John Murray

Facebook makes changes to memories feature

Posted on August 30, 2017

Social media site Facebook has recently made changes to its ‘On This Day’ feature, which will see users being reminded of a greater variety of updates and memories.

The feature, which is (more…)

Posted by Alan Littler

CIA spook cooks up plan to silence The Donald

Posted on August 29, 2017

A former CIA agent has come up with the perfect plan to shut down Donald Trump’s early morning tweet frenzies: buying up Twitter itself and (more…)

Posted by Mark Glenning

Amazon brings YouTubers onboard for Influencer Program

Posted on August 25, 2017

Amazon’s Influencer Program, which opens up the possibility for social media stars to earn money for product endorsements, has widened its scope to include YouTube personalities.

The program was launched in March of this year, but Amazon had reigned it in tightly; it was in a closed beta, and anyone who applied to be a part of it was (more…)

Posted by Mark Glenning

Do I need an SSL certificate for my website?

Posted on August 24, 2017

For many years, the use of an SSL certificate was the exclusive domain of, well, domains that needed to sell online. If your website took credit and debit card details of customers you would have an SSL certificate to give your checkout pages the https protocol. That was the ‘secure’ protocol represented by the padlock icon in your browser.

If your website didn’t (more…)

Posted by Darren Jamieson

Is it time for marketers to get serious with Snapchat and Instagram?

Posted on August 23, 2017

A new report has confirmed what Facebook has feared for several years: teenagers, a key demographic for online marketers, are increasingly adopting other social media platforms for a new experience.

A newly released report from eMarketer has shown that the number of 12-17 year olds using the site is expected to shrink by up to (more…)

Posted by Mark Glenning

Why do odd-numbered lists work so well?

Posted on August 22, 2017

From a mathematical perspective, our brains like to process information in nice round numbers, and this theory is often the basis on which lists are presented to us. Think of the top 10 or top 40 in the music charts, or the bigger but still mathematically satisfying numbers used by the likes of the Fortune 500 list.

Lists, however, have really come into (more…)

Posted by John Murray

Universities turn to social media platforms to lure students

Posted on August 21, 2017

Last Thursday, students up and down the country were nervously awaiting their A Level results, and subsequently finding out whether or (more…)

Posted by Alan Littler
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